Latest Alcohol News
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PodcastNew research shows the evolution of drinking culture
New research from Time Out and Peroni reveals a shift in drinking habits
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Product NewsMolson Coors introduces can format for Madrí Excepcional Zero
Molson Coors launches new 4x440ml can format for Madrí Excepcional Zero
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Product NewsEcho Falls launches Blue Raspberry Fruit Fusion exclusively to wholesale
Echo Falls has launched its new Blue Raspberry Fruit Fusion exclusively to the wholesale channel for three months, with availability through Booker, Parfetts and local cash and carry outlets
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Product NewsChouffe lowers its low alcohol beer to 0.0% and drops new Cherry variety
Belgian beer brand Chouffe is expanding its UK alcohol free offer with two updates
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Product NewsRekorderlig unveils Pineapple-Kiwi to tap into tropical demand
Molson Coors launches Pineapple-Kiwi and introduces its top-selling Strawberry-Lime variant in a 500ml single can format
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Product NewsCoca-Cola and Jack Daniel’s launch live music promotion
Coca-Cola Europacific Partners has launched its first-ever on-pack promotion across the Jack Daniel’s & Coca-Cola RTD range, giving shoppers the chance to win tickets to live music experiences including performances at Wembley Stadium
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Product NewsParfetts grows own-label cider range
Parfetts expands its own-label cider range with the launch of Lancer White
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Product NewsBrooklyn Brewery launches trio of limited-edition craft beers
Brooklyn Brewery unveils three limited-edition craft beers
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NewsDevon shoplifter who stole £7,600 of alcohol to order is convicted
A Devon shoplifter who stole booze valued at over £7,500 has admitted 18 theft offences
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Product NewsGlobal Brands launches Asuki and Nottari liqueur ranges
Global Brands has launched two new liqueur brands - Japanese-inspired Asuki and Italian Nottari Sambuca - as it looks to tap into growing demand for Asian flavours and revitalise the sambuca category
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Product NewsCCEP expands alcohol RTD line-up with Bacardí & Coca-Cola Spiced
The NPD will be supported by an on‑pack promotion
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Product NewsWKD launches £10m campaign to target new generation
SHS Drinks is investing £10m in a major marketing campaign for WKD’s 30th anniversary, targeting 18 to 24-year-olds with the ‘Got a WKD Side?’ initiative running throughout 2026
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Product News1664 Bière rolls out on-pack promotion with £2,000 prize bundles
1664 Bière launches an on-pack promotion across all can formats until 31 May
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Product NewsHard Rock Cocktails ties up with AF Blakemore to expand distribution
Hard Rock Cocktails announces a new partnership with AF Blakemore
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Product NewsInch's launches premium Reserve cider at 7.4% abv
Heineken-owned Inch’s is launching a premium version of its flagship cider, targeting the fastest-growing segment in the category with a 7.4% abv product arriving in convenience from 15 March.
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NewsCircana category analysis: Spirits
The latest analysis from Circana examines the breakfast cereals category in convenience in terms of value sales and market share
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NewsDrinkaware research shows why stores matter for reaching home drinkers
New Drinkaware report shows the changes in where and how people drink alcohol
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NewsDamm UK joins alcohol industry’s main self-regulator
The Portman Group is to welcome Damm UK as its newest full member
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Product NewsFour Loko launches new range amid ‘growing demand’ for higher abv options
Four Loko unveils a duo of higher-strength ready-to-drink cocktails as part of its new Remix range
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Product NewsHendrick’s unveils first permanent gin in nine years
The gin was inspired by Hendrick’s Master Distiller Lesley Gracie’s love for chocolate and flowers