Latest Alcohol News
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Product NewsEcho Falls brings Blue Raspberry to RTD format
Vinarchy is expanding its Echo Falls Blue Raspberry range with a new 275ml RTD format, targeting festivals, events and impulse-led drinking occasions
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Product NewsJim Beam launches 35cl bottles for convenience retailers
Jim Beam is entering the fractional spirits market with new 35cl bottles across its core and flavour range, available now through major wholesalers
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Product NewsVinarchy aims to unlock £1.4bn category growth with new strategy
Vinarchy has launched Vintelligence, a new category strategy designed to grow UK wine sales by 11% by 2029 by focusing on occasion, taste and price cues rather than traditional wine descriptors
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Product NewsLucky Saint recalls Hazy IPA products because cans may explode
The FSA has advised Lucky Saint is recalling its Hazy IPA products as they may pose explosion risks
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NewsMolson Coors' new lager report shows almost a fifth of off-trade sales come from core lines
Molson Coors’ new lager report highlights the importance of a core range in stores
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Product NewsCaptain Morgan adds new Pepsi Max Cherry RTD to its line-up
Captain Morgan and Pepsi Max are turning up the flavour this September
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Product NewsDisaronno unveils new bottles as part of a wider brand refresh
Italian liqueur refreshes its iconic look following the launch of its global brand platform
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Product NewsBrewDog looks to the future with new brand campaign
BrewDog is launching a major multi-platform marketing campaign under new owner Tilray, with convenience retailers set to benefit from promotional pricing on Punk IPA and Hazy Jane cases this October
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Product NewsBrancott Estate launches lower ABV rosé wine
Vinarchy has launched Brancott Estate Flight Rosé, a 9% ABV Marlborough wine targeting the growing number of UK consumers moderating their alcohol intake.
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Product NewsWKD targets freshers with major sampling push
SHS Drinks is rolling out fridge sampling across 800 student accommodation sites as part of a major freshers push for WKD, backed by its £10m ‘Got a WKD Side?’ campaign
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Product NewsDe Kuyper Royal Distillers scores Disaronno International UK distribution
Drink maker De Kuyper Royal Distillers has announced the Disaronno International UK as its exclusive distribution partner
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Product NewsDiablo teams up with The Traitors live experience
Wine brand Diablo has struck an 18-month partnership with The Traitors: Live Experience, bringing branded activations, in-store promotions and prize giveaways to the immersive Covent Garden attraction from September 2026
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Product NewsKahlúa launches Coffee Cream and plans to ‘wake up’ the cream liqueur category
Kahlúa is urging shoppers to “forget everything they think they know” about cream liqueurs
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NewsBusinesses can adopt digital ID for alcohol sales from today
Licensed premises in England and Wales will now have the option to accept digital proof of age when selling alcohol
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Product NewsVK targets students with multimedia freshers campaign
VK’s new campaign will focus on five major student cities
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Product NewsBrewDog signs five-year partnership with Leicester Tigers
BrewDog has joined forces with rugby titans Leicester Tigers
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Product NewsThe Baileys Terry’s Chocolate Orange collab is returning for 2026
Baileys x Terry’s Chocolate Orange liqueur returns for a second festive season
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Product NewsDamn UK launches alcohol free Old Speckled Hen ale
Old Speckled Hen Zero is a response to changing shopper habits, supplier Damm said
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Product NewsSHS Drinks announces the first canned RTD shot brand ShoTTails
SHS Drinks has announced the first in a series of ‘first to market’ new shot RTDs for convenience stores
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Products In DepthSix things you need to know about Halloween
Halloween is one of the biggest retail occasions of the year, and with the right range and some creative merchandising, convenience stores can cash in on the spooky season