Latest Alcohol News
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Product NewsNew sleeve design for Zubrówka Biała
Polish vodka brand Żubrówka Biała is now sporting a fresh ice-cold forest-inspired look
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NewsLegal CEO on the many new challenges of responsible retailing
Kate Rand from Serve Legal on digital ID, energy drinks, alcohol checks and more
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Product NewsCarling to continue as Official Beer Partner of the Emirates FA Cup and Adobe Women’s FA Cup
Carling has extended its partnership as the official beer partner of both the Emirates FA Cup and Adobe Women’s FA Cup, with the deal running until at least 2027
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Product NewsBirra Moretti’s festive activity sees £2.4m marketing push and limited edition packaging
Heineken UK is supporting its Italian lager brand Birra Morretti with a £2.4m push
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Product NewsCasillero del Diablo celebrates new Jammy Red Devil red blend with Man Utd tie-in
Chilean wine brand launches a sweeter red blend alongside the Premier League team
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Product NewsBacardí partners with singer Joy Crookes to 'get Gen Zs dancing'
Bacardí has partnered with Brit Award-nominated singer-songwriter Joy Crookes for a campaign aimed at encouraging young people to return to the dancefloor
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Product NewsFlavoured wine brand BeatBox launches in UK
Red Star Brands has introduced US-based flavoured wine brand BeatBox to the UK market
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Product NewsJam Shed launches The Jammy Drop offering a share of £20k
Australian wine brand Jam Shed has launched a new on-pack promotion
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Competitions and GiveawaysOver £600 of Supermalt Stout up for grabs across three lucky winners!
Supermalt, the UK’s #1 malt drink [NIQ], has dropped its first-ever alcoholic brew: Supermalt Stout (7.7% ABV). It’s smooth and easy-drinking with subtle roasted caramel and chocolate notes, available as single 330ml (RRP £2.29) or 4x330ml (RRP £8) packs. To celebrate, one lucky retailer can win stock ...
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Products In DepthFive things you need to know about Christmas alcohol
What’s getting your customers into the festive spirit? We look at top tips to make the most of the Christmas alcohol opportunity
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Product NewsSpot Whiskey celebrates with limited edition Green Spot expression
Irish whiskey brand Spot Whiskey is celebrating 100 years of Green Spot with a limited-edition 10-year-old expression
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Product NewsPusser’s Rum sets sail with Night Watch to commemorate Trafalgar Day
Night Watch is crafted with Louisiana Blackstrap Molasses, prized as the finest in the world
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Product NewsCCEP partners with Wembley Stadium as official alcohol ready-to-drink supplier
Coca-Cola Europacific Partners Great Britain Limited alcohol ready-to-drink portfolio has secured a partnership with Wembley Stadium Connected by EE, becoming its official alcohol ready-to-drink (ARTD) supplier, and exclusive ARTD provider for the next five years
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Product NewsHive Mind mead links up with Rave for a coffee-infused stout
Hive Mind’s new Second Breakfast is a new stout infused with coffee and honey
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Product NewsJim Beam announces two new bourbons
Bourbon maker Jim Beam has announced two new lines available later this month
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Product NewsJam Shed looks to seasonal sales with its Jam Sled Christmas special
Australian wine brand Jam Shed is giving its best-selling Shiraz a seasonal makeover
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Product NewsRoley’s new Super Natural lager uses world exclusive SmartBrew technology
Beer brand Roley’s launches a beer delivering 35.8% fewer calories than other mainstream 4.4% lagers
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Product NewsJack Daniel’s grows flavoured whiskey portfolio with Blackberry variant
The UK launch for the blackberry variant follows a succesful US launch for the tipple earlier this year
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Product NewsDrty Drinks to bring RTD cocktail brand Big Sipz to the UK
Big Sipz has listings with Dhamecha and United Wholesale
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Product NewsVK launches on-pack promo with Butlin’s Big Weekenders
RTD brand VK teams up with Butlin’s Big Weekenders for an on-pack competition