Latest Alcohol News
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Product NewsMadrí Excepcional to launch Britain’s first Sab-beer-tical
Madrí Excepcional is looking for someone who’d take a career break to become its new ambassador this summer
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Product NewsBrookfield Drinks acquires Crabbie’s alcoholic ginger beer
Brookfield Drinks has acquired Crabbie’s alcoholic ginger beer from Halewood Artisanal Spirits
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Product NewsCurry Smugglers announce Desi Lager to redefine Indian-style drinking
Indian snack brand Curry Smugglers is to enter the beer category
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Product NewsAmante 1530 launches in the UK via Maverick Drinks
An Italian liqueur taking on the aperitivo category’s biggest name arrives in the UK backed by leading distributor
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Product NewsBrewDog launches Park IPA to boost London’s outdoor summer drinking culture
BrewDog is launching Park IPA, a campaign to make its Punk IPA the definitive craft beer of London’s outdoor drinking culture
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NewsSnacking category most impacted by GLP-1 usage in Scotland
New research has revealed that GLP-1 weight-loss medications are already reshaping what Scottish consumers buy, with snacking and confectionery among the hardest-hit categories
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Product NewsMagnum Tonic Wine gives indie retailers chance to win a boot load of free stock
Magnum Tonic Wine is giving independent retailers the chance to win a boot load of stock in its new competition
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Product NewsKingsland Drinks and Andrew Peace wines launch UK marketing campaign
The Andrew Peace Australian wine brand is uncorking its biggest campaign to date this summer
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Product NewsTwo Tribes unveils bold rebrand for core range
Kings Cross Brewery’s new-look Two Tribes beer has had a full refresh
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Product NewsHooch launches £1.6m multi-media marketing campaign
Hooch has embarked on a high impact, tongue-in-cheek, nationwide multi-media campaign
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Product NewsFirebrand Brewing Co secures two major Co-op listing across Cornwall
Independent brewery expands retail footprint with its Shorebreak and Diamondback in 86 Cornish stores
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Product NewsScottish wild elderflower spritz taps into canned cocktail craze
New sizzling Sicilian summer serve set for worldwide release
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Product NewsThe Curious Drinker’s new RTD cocktail range features functional alcohol-free variants
Brand formerly known as Craft Gin Club introduces six canned cocktails
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NewsNearly 75% of shoppers changed their food choices during heatwave and World Cup
The recent heatwave and World Cup both affected how - and what - shoppers consumed this summer
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Product NewsCarlsberg Britvic adds Sapporo to premium beer portfolio
Carlsberg Britvic has announced it will brew and distribute Japan’s iconic Sapporo Premium Beer in its UK portfolio
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NewsBestway Wholesale invests in peak summer trading with integrated campaign
Bestway Wholesale has just unveiled its nationwide Summer 2026 trading programme
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News314m pints of lager sold via UK stores during heatwaves and World Cup
Data released this week by two leading analysts reveals the impact of a very hot, football-themed summer
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Product NewsKocktail launches innovative premium glass RTD range
Cocktail brand Kocktail is to launch a new addition to its premium ready-to-drink line-up
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Product NewsAsahi Super Dry launches multi-million-pound Seek, Find & Win competition
Asahi Super Dry’s multi-million-pound promotion hopes to drive consumers to their favourite retailers this summer
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Product NewsBudgens, Londis and Premier to launch seven-week drinks festival
Exclusive drinks deals and new product innovations feature in Booker’s upcoming festival