Latest Alcohol News
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Product NewsBirrificio Angelo Poretti’s new on-pack promo offers Italian getaways
Cash prizes and holidays are on offer in Birrificio Angelo Poretti’s new on-pack promo
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Product NewsAlcohol free pioneers Nirvana launch a Hazy Grapefruit Lager
Nirvana Brewery is celebrating its 10th anniversary with a fruity lager
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NewsWorld Cup offers significant sales boost for convenience stores
New research has revealed the significant commercial opportunity the World Cup presents for convenience retailers, with 60% of Brits set to follow the tournament and the majority planning to purchase food, drink and alcohol for matches
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Product NewsBrewDog launches summer campaign with year of beer giveaway
BrewDog is launching one of its biggest-ever summer campaigns, with more than 2.8m promotional packs offering customers the chance to win free beer for a year
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Product NewsVCT Europe launches Out of Office wines
The new convenience-exclusive range will make its debut in 300 Bargain Booze stores
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Product NewsDamm UK acquires the Old Speckled Hen beer family from Greene King
Damn UK has agreed to acquire the Old Speckled Hen family of beers from Greene King
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Product NewsMadri returns to screens with £5m summer marketing campaign
Molson Coors’ Spanish-style lager, Madrí Excepcional, has announced the launch of a £5m marketing push
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Product NewsPublic complaint upheld against the VK Squashka range
A complaint against three VK Squashka products about its labels and packaging has been upheld by the ICP
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Product NewsComplaint upheld against Cactus Jack’s schnapps
A complaint against Fortitude Spirits’ Cactus Jack’s alcoholic schnapps products has been upheld
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Product NewsAlcohol supplier Ilva Saronno rebrands to Disaronno Group
The supplier of Disaronno and Tia Maria has changed its name to better reflect its heritage
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Product NewsEldorado Tonic Wine gets set for World Cup with new PMPs
Eldorado Tonic Wine is ramping up its presence ahead of the Fifa World Cup
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Product NewsHooch’s RTD range in Co-op grows with the addition of Cherry flavour
Hooch has announced it is ramping up its presence in the UK with a new, nationwide Co-op listing for its Cherry variant
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Product NewsCorona partners with Tripadvisor for ‘Living is Calling’ campaign
Corona has launched its ‘Living is Calling’ campaign with Tripadvisor, offering consumers who scan QR codes on packs the chance to unlock vouchers for over 300,000 travel experiences across more than 30 countries
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Product NewsHouse of Rum unveils Diablo Spiced for mixing
House of Rum has launched Diablo Spiced, a British distilled spiced rum with 37.5% ABV designed for long drinks and mixing
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Product NewsCointreau relaunches summer margarita campaign with Aubrey Plaza
Cointreau is relaunching its summer of margaritas activation with a nationwide campaign focusing on incremental margarita occasions across the UK, fronted by actress Aubrey Plaza and supported by branded bars at major events
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Product NewsBrewDog partners with Underbelly for festivals and venues
BrewDog has signed a 12-month deal with Underbelly to become the official beer supplier at major festivals and venues including Edinburgh Fringe, Christmas in Trafalgar Square and Underbelly Boulevard Soho
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Product NewsWhitley Neill launches ready-to-drink gin range in cans
Halewood Artisanal Spirits has expanded its UK portfolio with the launch of ready-to-drink products from its Whitley Neill gin brand, available in two flavours
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Product NewsVogo’s party pouches hoping to shake up RTD sector
Vogo’s new concept for ready-to-drink cocktails launches into convenience stores this month
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Product NewsBarefoot wine unveils new look with sunglasses competition
Californian wine brand Barefoot is refreshing its core range with new packaging designed to deliver standout in the wine aisle, supported by a nationwide on-pack promotion giving shoppers the chance to win designer sunglasses
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Product NewsWKD launches new cocktails range for at-home occasions
WKD has launched a new cocktails range featuring three flavours designed to tap into growing demand for higher ABV, cocktail-style serves for at-home social occasions