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Latest Alcohol News
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Product NewsBrothers Cider unveils duo of new flavours including return of fan favourite
Brothers Cider has added two flavours to its portfolio including a ’much-requested return’ of a fan favourite
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Product NewsPernod Ricard debuts new look for Maison Lillet
The new look will run across the will run across the full range including the Lillet Blanc, Lillet Rosé and Lillet Rouge
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Product NewsGuinness invites retailers to see the Premier League trophy and win exclusive prizes
The iconic trophy will be making appearances at two London depots on 28th April
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Products In DepthFive things you need to know about Beer & Cider
What is driving sales in the beer and cider category for independent retailers?
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Product NewsBooker to host two drinks festivals full of exclusive deals and launches
Wholesaler Booker is to host not one but two alcohol festivals this spring
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Product NewsSchweppes enters RTD category with Mix range
Schweppes Mix has rolled out across grocery and convenience
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Features and analysisAston Manor expands Crumpton Oaks range with strawberry and berry flavours
Aston Manor has introduced two new flavours to its Crumpton Oaks range
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Product NewsPeroni launches consumer loyalty platform to boost retailer sales
There are opportunities for retailers to integrate their own loyalty programmes on the platform such as money-off offers
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Product NewsSuntory debuts wine-based RTD La Casera
La Casera will be launched into convenience later this summer
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Product NewsSix RTDs that turned heads at the National Convenience Show
From new flavour innovations to a brand trying to reinvent the ‘Happy Hour’ at home, the National Convenience Show was buzzing with alcohol RTDs
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Product NewsBrewDog launches £10 meal & pint on-pack promo
The craft beer brand is celebrating the 18th birthday of its first ever beer to be produced
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Product NewsDolly Parton’s wine expands into convenience through Booker and Nisa
The brand first launched exclusively into Asda last September
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Product NewsDaymer Bay mocktail multipacks launch into off-trade
It follows a ’successful’ 2023 on-trade launch
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Product NewsAccolade Wines unveils new retailer support platform
The platform provides exclusive category insights, optimised store planograms and POS materials
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Product NewsAbsolut Vodka & Sprite innovates with new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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Product NewsCarlsberg Britvic's 1664 Bière 0.0% hits off-trade
The launch will be backed by a ’multimillion-pound’ campaign from April
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Product NewsLemon Lager added to Lucky Saint alcohol-free range
The NPD combines the brand’s original Superior Unfiltered Lager with ‘a squeeze of lemon juice’
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Product NewsLucky Saint joins the Portman Group as its first alcohol alternative member
The Group is welcoming Lucky Saint as an associate member - the first alcohol alternative company in its history
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Features and analysisScottish Anti-Illicit Trade Group relaunches to combat counterfeit crime
The Scottish Anti-Illicit Trade Group has relaunched this month, with the aim of combating counterfeiting in Scotland
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Product NewsAperol adds RTD spritz to portfolio
Aperol’s ‘convenient’ tipple was designed for ‘ease of serve and consistency’
