Latest Alcohol News
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Product NewsAG Barr launches Ka Remix alcohol range
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails
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Product NewsDiageo launches c-store exclusive on-pack promo across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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Product NewsTequila brand Altos launches six-figure summer campaign
The brand is re-launching its global ‘Alan’ campaign into the UK to continue driving brand awareness
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Product NewsAsahi invests £2m in Women’s Rugby World Cup 2025 campaign
The campaign aims to support retailers maximise their sales during the tournament
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Product NewsErdinger launches summer on-pack promo
The beer brand is giving away 10 prize bundles to shoppers
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Product NewsKingfisher Drinks adds Passion Fruit & Guava to Peacock range
Kingfisher Drinks has added a new flavour to its Peacock cider brand
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Product NewsAbsolut to unite dance and mixology through latest Born to Mix campaign
The campaign will roll out for six weeks across social, BVOD and online video platforms
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Product NewsCîroc to reward indie retailer with £2000 holiday voucher
18% of retailers do not take any holiday throughout the year, according to Lumina Intelligence
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Product NewsTia Maria ties up with singer Sophie Ellis-Bextor in new campaign
The ‘Shake Up The Taste’ campaign aims to reinforce Tia Maria as the “perfect coffee liqueur” for crafting an espresso martini
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Product NewsStaropramen rolls out PMP multipack exclusive to c-stores
Its £6 PMP 4x440ml multipack is available to c-store retailers now
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Product NewsPolish beer brand Żubr steps into PMP format
Its 4X500ml multipacks have been stamped with a £7.29 price mark
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Product NewsFour Loko adds Hawaii flavour to RTD range
Hawaii offers a ’fresh and punchy tropical fusion of pineapple and raspberry’
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Product NewsRekorderlig launches Wild Berries and Peach-Raspberry in 500ml cans
The move provides consumers with more ways to pick up two of the cider brand’s most popular flavours
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Product NewsSan Miguel launches Ibiza trip on-pack promo
It forms part of the brewer’s Spanish Summer No Matter Where campaign
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Product NewsBrewDog becomes official beer partner of London Stadium and West Ham United
The brewer’s headline beers will start pouring at London Stadium from June
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Product NewsBrewDog gives its core range individual makeovers
The new looks will appear across Punk IPA, Hazy Jane, Lost Lager and Elvis Juice
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Product NewsMadrí reveals first-ever on-pack promo offering tickets to All Points East
The beer brand is giving shoppers the chance to win VIP and general admission tickets to festival All Points East
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Product NewsBrewDog launches duo of convenience channel exclusives
The beer brand has teamed up with Co-op and Booker to introduce two new fruity beers
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Product News'Strong demand’ prompts Bacardi to bring back Breezer RTDs
Bacardi Breezer bottles in Zesty Orange, Zingy Lime and Crisp Watermelon are to launch across the on and off-trade from June
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Product NewsBen Stokes OBE takes stake in alcohol-free spirits brand CleanCo
Founded by former Made In Chelsea star Spencer Matthews, CleanCo’s line-up includes 0.0% ABV alternatives to gin, rum, tequila, whiskey and vodka