Latest Alcohol News
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News314m pints of lager sold via UK stores during heatwaves and World Cup
Data released this week by two leading analysts reveals the impact of a very hot, football-themed summer
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Product NewsKocktail launches innovative premium glass RTD range
Cocktail brand Kocktail is to launch a new addition to its premium ready-to-drink line-up
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Product NewsAsahi Super Dry launches multi-million-pound Seek, Find & Win competition
Asahi Super Dry’s multi-million-pound promotion hopes to drive consumers to their favourite retailers this summer
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Product NewsBudgens, Londis and Premier to launch seven-week drinks festival
Exclusive drinks deals and new product innovations feature in Booker’s upcoming festival
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NewsRetail and hospitality set to lose a combined £334m after England’s World Cup exit
Following England’s World Cup exit, retailers may now see less of a boost than predicted
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Product NewsSt Austell Brewery starts first major Proper Job 0.5% campaign
St Austell Brewery’s Proper Job 0.5% is getting its first marketing boost
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NewsUK economy set for half a billion boost during England’s semi-final clash
England’s match against Argentina could see retail stores get a £356.5m share of a huge cash boost
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NewsEngland’s heatwave Quarter Final could help stores score this weekend
Combination of Saturday night’s match and soaring temperatures could give shops their biggest sales opportunity of the World Cup
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Product NewsI heart announces canned wines to appeal to younger drinkers
I heart wines is shaking things up this summer with the launch of its canned wine range
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NewsCo-op anticipates its biggest day for sales of beer, wines and cider this Saturday
The Co-op predicts Saturday’s World Cup Quarter Final could see an alcohol boost of up to 50%
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NewsWorld Cup and heatwave combine to drive sales at Parfetts
Soft drinks, confectionery and snacks have all been flying off Parfetts’ shelves this summer
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Product NewsAltos launches global campaign to highlight its tequila’s use in cocktails
Altos is positioning its tequila as perfect for cocktails in new global brand campaign starting in the UK
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NewsEngland’s next match against Norway could add £385m to UK economy
UK consumers to spend an additional £280m at retail stores for England’s match against Norway on Saturday
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Product NewsParfetts launches exclusive Spirit Republic spirits range
Parfetts has unveiled Spirit Republic, a new exclusive own-brand spirits range spanning 20 SKUs
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NewsWorld Cup Round of 16 to generate half a billion for UK economy
18.7m Brits are gearing up to watch the Round of 16 drama unfold
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Product NewsHard Rock Cocktails to be a Barcode Festival official sponsor
Hard Rock Cocktails is proud to sponsor the grocery industry’s biggest and most anticipated summer celebration
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Product NewsCornish Orchards brings back Can You Trust Your Cider campaign and adds new multipack
A summer of retailer support is planned from cider maker Cornish Orchards
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Product NewsJacob’s Creek launches major summer campaign for refreshed range
The Welcome to the Creek platform looks to turn Jacob’s Creek’s familiarity into cultural relevance
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NewsGovernment unveils acceptance scheme of digital ID for alcohol sales
Government is soon to include new methods for age verification
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Product NewsBrothers Cider to launch a 7% Cloudy Apple variant
Brothers Cider is launching its first-ever Cloudy Apple variant