Latest Alcohol News
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Product NewsCircana category analysis: Spirits
The latest analysis from Circana examines the spirits category in convenience in terms of value sales and market share
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Product NewsJameson and EFL offer grassroots teams ultimate matchday prize
Jameson and the EFL have relaunched their Ultimate Matchday competition, giving one amateur team the chance to experience professional football with legends, new kits and a year’s supply of RTD cans
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Product NewsTia Maria and Sophie Ellis-Bextor reunite for 2026 festive campaign
Espresso Martinis take centre-stage in Tia Maria’s new festive campaign
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NewsHalloween tipped to benefit from growing alcohol sales
New research forecasts UK Halloween spending will reach £705m this year, up 6%, with alcohol the fastest-growing category and demand growing for healthier options
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Product NewsSoopa Hooch RTD launches competition for aspiring DJs
Soopa Hooch taps into pre-drinks and house party culture with launch of a new DJ competition
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Product NewsServed’s Vodka+ RTD range has arrived in Booker Wholesale
Wholesaler Booker will be first to list the new Vodka+ RTD range from Served
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Product NewsMalibu adds to its RTD portfolio with a three-strong Punch range
Malibu has announced a range of three new 10% Punch RTD cans
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Product NewsCCEP hides golden tickets in alcohol RTD cases
Coca-Cola Europacific Partners is hiding 40 golden tickets inside wholesale cases of its alcohol RTD range, with each one worth £500 cash and a shopper prize draw running in 500 convenience stores
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Product NewsHenry Westons adds 75cl bottle to its Vintage range to target sharing
A larger format bottle for Henry Wrstons Vintage Reserve cider has been added to its range
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Product NewsAbsolut Vodka freshens up its bottles with new KAWS artworks
The latest Artist Edition bottles from Absolut have been unveiled
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Product NewsBrewDog launches ‘Choose Craft’ campaign across the UK
Tilray Brands has unveiled a major new campaign for BrewDog, featuring murals in Manchester and Edinburgh alongside nationwide advertising to champion the craft beer category
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Product NewsCircana category analysis: Wine
The latest analysis from Circana examines the wine category in convenience in terms of value sales and market share
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Product NewsHardys unveils biggest brand overhaul in years
Australian wine brand Hardys is undergoing its most significant transformation in years, with a simplified portfolio, redesigned packaging and a major new marketing campaign launching across the UK this November
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Product NewsSmirnoff Ice launches three new flavours and party pack
Diageo has expanded the Smirnoff Ice range with three new flavours and a 10-can mixed Party Pack, as RTDs continue to deliver strong category growth
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Product NewsEcho Falls brings Blue Raspberry to RTD format
Vinarchy is expanding its Echo Falls Blue Raspberry range with a new 275ml RTD format, targeting festivals, events and impulse-led drinking occasions
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Product NewsJim Beam launches 35cl bottles for convenience retailers
Jim Beam is entering the fractional spirits market with new 35cl bottles across its core and flavour range, available now through major wholesalers
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Product NewsVinarchy aims to unlock £1.4bn category growth with new strategy
Vinarchy has launched Vintelligence, a new category strategy designed to grow UK wine sales by 11% by 2029 by focusing on occasion, taste and price cues rather than traditional wine descriptors
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Product NewsLucky Saint recalls Hazy IPA products because cans may explode
The FSA has advised Lucky Saint is recalling its Hazy IPA products as they may pose explosion risks
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NewsMolson Coors' new lager report shows almost a fifth of off-trade sales come from core lines
Molson Coors’ new lager report highlights the importance of a core range in stores
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Product NewsCaptain Morgan adds new Pepsi Max Cherry RTD to its line-up
Captain Morgan and Pepsi Max are turning up the flavour this September