All Diageo articles
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Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
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Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
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Features and analysisGordon’s Premium Pink launches ‘Mix It Up’ moderation campaign
The campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion
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Product News£5k up for grabs from new Guinness community football grant
New Premier League partnership announced with Guinness and Guinness 0.0
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Product NewsCaptain Morgan and Pepsi Max spice up ARTD category
The new beverage is launcing in various formats including a 330ml can with an RRP of £2.59
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Product NewsSmirnoff Ice celebrates 25 years with new single-can format and refreshed pack design
It comes as part of a significant brand investment
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AdvertorialHow partnerships can boost footfall and drive sales in sports seasons
Brand partnerships are helping drive engagement and boost impulse sales around match-day occasions. Read on to discover how Guinness is supporting independent retailers to drive engagement.
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Product NewsCîroc adds new red berry flavour to RTD range
It follows the launch of Cîroc Summer Citrus (5% ABV) and Cîroc Tropical Passion (5% ABV) earlier this year
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Product NewsDiageo creates partnership with UK Men’s Sheds Association
Diageo has entered into an 18-month pilot partnership with the UK Men’s Sheds Association
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Product NewsGuinness offers consumer and retailer prizes in Lovely Drops campaign
To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration
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Features and analysisGuinness secures official beer partnership with Premier League
It marks the brands first-ever global football partnership
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Features and analysisAsda and Diageo extend trial of Digital Spirits Display Screens
Asda is trialling new ‘Digital Spirits Display Screens’ in partnership with Diageo in twenty-three of its Express stores
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Product NewsLimited edition Cîroc Limonata unveiled by Diageo
Diageo has launched a new limited edition variant of its super-premium vodka brand, Cîroc
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Product NewsDiageo unveils enhanced ‘Diageo One’ platform for independent retailers
The free to use platform provides advice, critical insight, and tools
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Product NewsCîroc adds RTD formats to range
Diageo is launching its super-premium vodka brand, Cîroc, in the ready-to-drink (RTD) category with Cîroc Summer Citrus (5% ABV, rrp: £2.85) and Cîroc Tropical Passion (5% ABV, rrp: £2.85) in 250ml formats
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Product NewsSpicy Tamarind flavour joins Smirnoff range
Smirnoff Spicy Tamarind (30% ABV) is available now in 70cl bottles (rrp: £18.50) across the on-trade, as well as grocery and wholesale
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Product NewsDiageo launches new responsible drinking campaign
Diageo has launched a new global responsible drinking campaign: ‘The Magic of Moderate Drinking’ to help promote responsible drinking over the festive period
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Product NewsHannah Waddingham stars in Baileys Christmas advert
Actor Hannah Waddingham and MOBO Awards performing choir, the Gold Vocal Collective, star in the new Baileys’ Christmas advert
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Product NewsCaptain Morgan Spiced Gold 0.0% unveiled by Diageo
Available from 1 September across all channels, this latest alcohol-free offering has been developed over the past two years by Diageo’s innovation team
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Product NewsPimm’s reminds retailers of RTD opportunity
Worth £283m in the off-trade, £94m of which comes from the convenience channel, the RTD sub-category saw £2m year-on-year growth