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All Diageo articles
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Product NewsGuinness invites retailers to see the Premier League trophy and win exclusive prizes
The iconic trophy will be making appearances at two London depots on 28th April
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Product NewsSix RTDs that turned heads at the National Convenience Show
From new flavour innovations to a brand trying to reinvent the ‘Happy Hour’ at home, the National Convenience Show was buzzing with alcohol RTDs
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Product NewsCîroc launches limited edition Strawberry Limonade
It marks the brand’s first coloured liquid
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Product NewsCîroc taps into tropical flavour trend with new RTD
The brand has also announced the comeback of Cîroc Coconut flavoured vodka
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Product NewsSmirnoff expands ‘spirit drink’ range with Miami Peach
The NPD cannot be called a vodka as it is less than 37.5% abv
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Features and analysisFWD draws a crowd in Parliament as wholesale sector is championed
The Federation of Wholesale Distributors met over 50 MPs in Westminster, introducing them to the sector and setting out its challenges
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Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
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Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
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Features and analysisGordon’s Premium Pink launches ‘Mix It Up’ moderation campaign
The campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion
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Product News£5k up for grabs from new Guinness community football grant
New Premier League partnership announced with Guinness and Guinness 0.0
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Product NewsCaptain Morgan and Pepsi Max spice up ARTD category
The new beverage is launcing in various formats including a 330ml can with an RRP of £2.59
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Product NewsSmirnoff Ice celebrates 25 years with new single-can format and refreshed pack design
It comes as part of a significant brand investment
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AdvertorialHow partnerships can boost footfall and drive sales in sports seasons
Brand partnerships are helping drive engagement and boost impulse sales around match-day occasions. Read on to discover how Guinness is supporting independent retailers to drive engagement.
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Product NewsCîroc adds new red berry flavour to RTD range
It follows the launch of Cîroc Summer Citrus (5% ABV) and Cîroc Tropical Passion (5% ABV) earlier this year
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Product NewsDiageo creates partnership with UK Men’s Sheds Association
Diageo has entered into an 18-month pilot partnership with the UK Men’s Sheds Association
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Product NewsGuinness offers consumer and retailer prizes in Lovely Drops campaign
To celebrate the Lovely Drops campaign launch, Diageo is offering retailers across the country the chance to win an exclusive in-store summer celebration
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Features and analysisGuinness secures official beer partnership with Premier League
It marks the brands first-ever global football partnership
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Features and analysisAsda and Diageo extend trial of Digital Spirits Display Screens
Asda is trialling new ‘Digital Spirits Display Screens’ in partnership with Diageo in twenty-three of its Express stores
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Product NewsLimited edition Cîroc Limonata unveiled by Diageo
Diageo has launched a new limited edition variant of its super-premium vodka brand, Cîroc
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Product NewsDiageo unveils enhanced ‘Diageo One’ platform for independent retailers
The free to use platform provides advice, critical insight, and tools