Latest Frozen News
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NewsCircana category analysis: Savoury Frozen
The latest analysis from Circana examines the savoury frozen category in convenience in terms of value sales and market share
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Product NewsNew Richmond on-pack promo offers five £6,750 holidays
Richmond has announced the launch of a brand-new on-pack promotion across its fresh sausages
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Promotional FeatureFrozen pizza finds its sweet spot
As shoppers warm up to the frozen aisle, pizzas remain an attractive option as they cover a wide range of bases from big night in sharing to the ‘meal for tonight’ solutions. Find out how to optimise your frozen pizza performance in-store.
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Promotional FeatureHow to increase basket spend by maximising frozen produce
Renewed consumer appreciation of frozen products is providing an opportunity for retailers to capitalise on the category. Fieldfare, whose proposition offers shoppers the opportunity to pick their own loose frozen products, shows how retailers can unlock the full potential of their freezer aisle.
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Products In DepthFive things you need to know about Frozen Foods
Changing consumer perceptions and air fryer mania are driving opportunities in frozen foods
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Product NewsBirds Eye launches campaign to promote goodness of frozen food
Birds Eye launches new masterbrand campaign, That’s a Recipe for a Life Well Fed
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Product NewsQuorn’s core range gets a revamp and healthier eating claims on packs
Quorn’s bold new line-up aims to reframe both category and brand perceptions
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Product NewsF1 star Charles Leclerc’s ice cream brand Lec to launch in the UK
Formula 1 driver Charles Leclerc has teamed up with Italian gelato masters Federico Grom and Guido Martinetti to launch a new reduced calorie ice cream brand
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Features and analysis'How can I improve margins and offer something unique?' – Dee Sedani on his new gelato range
One Stop retailer Dee Sedani has this week opened a new gelato offer at his Packmore store
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Product NewsDel Monte to launch Freeze Pops just in time for summer
Del Monte is to launch its Freeze Pops in iconic flavours
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Product NewsTrüfrü celebrates new distribution for its frozen fruit snack range
Trüfrü, owned by Mars Incorporated, is celebrating two further distribution wins
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Products In DepthSeven things you need to know about Ice Cream
As the weather heats up, retailers will be looking to keep cool with more sales in the ice cream category
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Product NewsWall’s adds Haribo lines to convenience retailers’ freezers
Wall’s is set to shake up retailers’ freezers this year in association with Haribo
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Product NewsBen & Jerry’s unveils new Sweet Mango Memories
Sweet Mango Memories combines sweet dairy ice cream with mango swirls and white chocolate chunks
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Product NewsTrüfrü brings two new flavours into the fold and triples its UK distribution
Frozen fruit snack range from Trüfrü is celebrating the launch of two new flavours
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Product NewsMagnum relaunches its vegan ice cream with a new recipe
Magnum Vegan’s new soy-based recipe delivers Magnum’s ‘most velvety vegan ice cream yet’
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Product NewsHäagen-Dazs aiming to redefine indulgence in 2025
Häagen-Dazs is once again attempting to redefine indulgence with the launch of its Stickbars
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Product NewsGoodfellas focuses on midweek meals in new campaign
Goodfella’s has unveiled its new marketing campaign, part of a wider brand refresh
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Product NewsCadbury to launch three new ice creams in 2025
Cadbury Ice Cream has just revealed its plans to release three ice creams this year
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Product NewsSnickers White Ice Cream bar launches in the UK
Mars Chocolate Drinks & Treats is further expanding its range of Mars branded ice creams