The Savoury Frozen UK market is worth nearly £6.7Bn per annum. Market value in the last 12 months (L12M) is down by -0.5% versus (vs) last year (LY).
The Savoury Frozen market mirrors the wider UK food market with value sales growth through average unit price year on year (YOY) increase +1.3% offset by value sales decline driven by YOY units decline, with unit sales down over the L12M vs LY by -1.8%. The market recovered over the L3M but in the last 4 weeks (L4W) product price inflation has accelerated with average unit price up by +2.5% YOY, driving a unit sales YOY decline of -2.8%, resulting in a value sales decline of -0.3%.
The savoury frozen market is dominated by the Major Multiple Grocer Supermarkets, which have a 93.1% value share. With just a 3.1% value share of Savoury Frozen, the Symbols and Independent channel has a significant under-trade in Savoury Frozen. Like the wider market the Symbols and Independent channel is in decline over the L12M vs LY, with value sales down by -3.8% in the L12M vs LY. The channel under-performance versus the market sees the Symbols and Independent channel lose 0.1PP of value share over the L12M. The channel has recovered slightly in the L4W, but share is still down on last year as Symbols and Independent retailers struggle to compete with the Major Multiple Grocer supermarkets.
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