All Perfetti Van Melle articles
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Product NewsSmint hits massive £20m sales milestone
Mint brand Smint has officially reached the £20m sales milestone following a record year
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Product NewsFruit-tella teams up with Dani Harmer to bring back 90s fun
A familiar 90s TV star has joined with Fruit-tella for its new digital-first campaign
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Product NewsChupa Chups and Stranger Things drop a sweet mystery
Chupa Chups is flipping into the Upside Down with Stranger Things for its latest collaboration
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Product NewsChupa Chups broadens its jellies range with new Pinkis
Chupa Chups is shaking up confectionery aisles with the addition of Pinkis to its jellies range
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Product NewsChupa Chups to return to the GroceryAid Barcode festival for 2025
Chupa Chups is set to return to GroceryAid’s annual Barcode festival with immersive activation
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News50 UK councils to share £1.2m to tackle chewing gum on high streets
More than 50 UK councils will receive a share of £1.2 million to combat the scourge of chewing gum on the high street
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Product NewsChupa Chups extends jellies range with Apple Laces
Chupa Chups Apple Laces are the brand’s second line of jelly gummies
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Product NewsPerfetti Van Melle launches summer campaigns for Smint and Mentos
Perfetti Van Melle has launched two new OOH campaigns for its sweets
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Product NewsChupa Chups launches its first advent calendar
Chupa Chups announces first of its kind advent calendar as countdown draws closer
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Product NewsFruit-tella reveals new multipack formats for two flavours
New launches from Fruit-tella tick all the boxes for family summers spent on the go
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Product NewsMentos invests £1m into ‘Summer of Mentos Discovery’ campaign
Mentos has invested £1m in its latest three-month promotional activity campaign ‘Summer of Mentos Discovery’
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Product NewsDouble up on feeling fresh with Mentos Gum Duo packs
The new duo packs are available in four best-selling flavours; cherry, bubble fresh, fresh mint, and tropical
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Product NewsIndie stores play key role in Mentos partnership with Kiss radio
The initiative will feature a social content series focusing on up-and-coming artists in their local stores
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Product NewsChupa Chups unveils five flavour Flavour Playlist XXL lollipop
Candy fans can enjoy Cola, Cherry, Lemon, Lime, with Strawberry flavours in a single lolly
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Product NewsMentos pouch bags target a younger audience
Perfetti Van Melle is aiming to grow sharing sales with the new format
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Product NewsNew Chupa Chups Slush Pouches launched by Perfetti Van Melle
Chupa Chups Slush Pouches are available in cola and strawberry flavours
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Product NewsPerfetti unveils Mentos Discovery with 14 sweet flavours in one roll
The company claims that it is set to appeal to a younger audience who are hungry to experiment and explore
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Product NewsFruit-tella Simply Strawberry Sharing Bags hit c-stores
The new pack format is expected to attract loyal and new shoppers to the brand
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Product NewsFruit-tella range goes vegan
Fruit-tella’s chews have been reformulated to a fully vegan recipe
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Products In DepthSeven things you need to know about Sugar Confectionery
Right now US YouTubers and NPD are enlivening this trend-driven category