All Pernod Ricard articles
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Product News
Pernod Ricard UK ignites festive spirit with marketing push ahead of crucial December trading period
The wine and spirits supplier aims to inspire consumers to choose premium spirts as the perfect gift or the ultimate addition to any home celebration
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Product News
Jameson teams up with football brand Admiral for retro inspired tracksuit
It follows the whiskey brand’s partnership with the English Football League
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Product News
Absolut goes pop with Warhol-inspired exhibition
Absolute Vodka to showcase artists at London’s Saatchi Gallery
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Product News
Tom Daley features in ‘Don’t Drink and Dive’ Malibu campaign
The campaign has been designed to raise awareness of the dangers of drinking alcohol in/around water
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Product News
Pernod Ricard UK launches first UK campaign for tequila brand Altos
Tequila brand Altos is kicking off a new campaign to “challenge negative perceptions about drinking tequila”
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Product News
Made for Drink teams with Brancott Estate for new flavours
Made for Drink has partnered with Pernod Ricard’s Brancott Estate Sauvignon Blanc to launch two new flavours
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Product News
Jameson and Classic Football Shirts kick off limited-edition bottles
It comes as part of the brands four-year deal with the English Football League
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Product News
Absolut Vodka and Sprite RTD cocktail launches in UK
The cans have an MRRP of £2.30 and are sold in case sizes of 12
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Product News
Jameson kicks off new campaign encouraging football fans to drink responsibly
The campaign comes after Jameson’s partnership with the English Football League
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Product News
Absolut extends collaboration with UK Eurovision contestant Olly Alexander
The campaign follows the launch of a limited-edition bottle, Absolut Mosaik, designed by Olly Alexander.
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Product News
Absolut unleashes the buzz with new honey flavoured vodka
The new product will launch to the off-trade in April
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Product News
Beefeater 24 unveils new sustainable makeover
The new look boasts improved sustainability credentials
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Products In Depth
Six things you need to know about Christmas Alcohol
Get your customers in the spirit this season
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Product News
Jameson announced as Official Partner of the English Football League
As an Official Partner of the EFL, Jameson will have a strong presence with all 72 Member Clubs across the Sky Bet Championship, League One and League Two
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Product News
Havana Club teams with Places+Faces for limited edition bottle
Havana Club has joined forces with Places+Faces to launch a limited-edition bottle available exclusively to convenience retailers
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Products In Depth
Seven things you need to know about Spirits & RTDs
Shake up your offer to make the most of summer cocktail season
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Product News
Pernod Ricard to distribute Sovereign Brands in the UK
Effective 1 July 2023, distribution is formally transferring to Pernod Ricard UK from Amber Beverage as part of a long-term partnership initiated between Sovereign Brands and Pernod Ricard in September 2021
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Product News
Malibu Strawberry unveiled by Pernod Ricard
Malibu Strawberry in a 70cl format and Malibu Strawberry Daiquiri 250ml RTD are the latest additions to the range
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Product News
Absolut adds Wild Berri flavour to its range
The new variety has been launched as part of Absolut’s mission to deliver high quality vodka designed for mixing
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Product News
Absolut launches RTD cocktails range
The range includes Passionfruit Martini, Espresso Martini and Strawberry Spritz