All Premier Foods articles
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Product News
Mr Kipling’s Christmas range stars newcomers and returning favourites
Mr Kipling is set to make Christmas even sweeter with two new seasonal launches
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Product News
Angel Delight brings a burst of bubble tea to to its jellies
The ambient desserts are rolling into Sainsbury’s stores on 7 September
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Product News
Premier to lower cost of pricemarked packs on shopper favourites
Exclusive to convenience, Premier Foods has announced it’s reducing the price of selected PMPs for Ambrosia and Batchelors
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Product News
Premier Foods acquires healthy meals brand Merchant Gourmet
Premier Foods has announced it has agreed to acquire meals brand Merchant Gourmet
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Product News
Premier Foods adds PMPs to its breakfast range
Premier Foods is strengthening its breakfast offering in the convenience channel with pricemarked packs
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Product News
Mr Kipling’s Easter range gets new limited edition with Simnel cakes
Mr Kipling is launching the new slices just in time for Easter, expanding the season beyond the classic chocolate treats
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Product News
“It’s the right gravy, Gromit!” Bisto partners with national treasures, Wallace & Gromit
Bisto is partnering with one of the nation’s beloved national treasures, Wallace & Gromit
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Product News
Batchelors joins forces with Batman for retailer competition
Batchelors and Warner Bros. are teaming up to launch an unmissable DC competition as part of their ongoing partnership
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Product News
OXO invests £2.7m into new TV campaign
OXO is on screens with a new TVC as part of a £2.7 million media investment behind its new range of Oxo Stock Pots
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Product News
Premier Foods goes bananas with new Despicable Me 4 promotion
Premier Foods is partnering with Universal Studios to launch an on-pack promotion to celebrate Despicable Me 4’s release this summer
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Product News
Premier Foods kicks off Summer of Cricket retailer competition
Premier Foods is giving independent retailers the chance to win huge prizes this season as it launches its Summer of Cricket campaign for the second year in a row
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Products In Depth
Five things you need to know about Cakes and Biscuits
With the right pricing and promos category sales can take the biscuit
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Product News
New Easter promotion added to Mr Kipling and Cadbury Cakes
Mr Kipling and Cadbury Cakes are launching an on-pack competition to give shoppers the opportunity to win adventures through its cake packs
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Product News
Batchelors launches Aquaman promotion offering retailer prizes
Batchelors has launched an exclusive promotion, open to Unitas’ UK customers and Bestway’s GB customers
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Features and analysis
Premier Foods expands Fareshare dinner giveaway
The competition is part of the firm’s goal to donate one million meals to FareShare annually.
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Product News
Premier Foods festive range grows to include four new lines
Premier Foods is introducing four new limited-edition products across its flavour and seasoning brands, Bisto, Paxo and OXO
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Product News
Sharwood's celebrates National Curry Week with retailer competition
Sharwood’s has launched a new and exclusive competition for independent retailers to win a meal for their local community
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Product News
Mr Kipling grows Halloween range with Chocolate & Orange Slices
Premier Foods is expanding its Halloween range for 2023 with the introduction of Mr Kipling Chocolate & Orange Slices
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Product News
Premier Foods offers cricket tickets in new partnership deal
Premier Foods is offering independent retailers the chance to win tickets to this summer’s England International cricket matches at The Kia Oval as part of a new partnership deal
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Product News
Premier Foods reveals Cadbury Cake bars and Mini Rolls cash prize promo
The on-pack promotion gives shoppers the chance to win up to £1,000