Alpro is turning up the volume on plant-based nutrition with the launch of its 5 Essential Nutrients campaign on a range of its most popular products.
To celebrate, it’s joined forces with global pop sensation, Zara Larsson (above), to bring her signature energy and passion for wellness to the heart of Alpro’s range of plant-based products.
Alpro’s fortified range is non-HFSS (high in fat, sugar or salt) and now includes a tailored blend of 5 Essential Nutrients, such as Calcium, Protein, Iodine, and Vitamins B12, D2, E, B9, B6, and B2, helping consumers start their day right. Whether it’s a breakfast before work, or a moment of calm before the school run, Alpro’s products are designed to support a balanced lifestyle with convenience and taste.
As both an internationally recognised artist and a voice for her generation, Zara’s lifestyle reflects the everyday realities of many, with demanding schedules and high expectations.
Speaking about her partnership with Alpro, Larsson said: “For me, self-care is non-negotiable - especially when I’m on the road touring. That’s why teaming up with Alpro just made sense - and I’ve loved their products for ages! Whether I’m grabbing a quick breakfast before rehearsals or finding a chill moment off stage, I know I’m still giving my body some of the nutrients it needs.”
Jon Ruberry, category marketing director for plant-based foods at Alpro, added: “We’re thrilled to partner with Zara Larsson. Her commitment to wellness and self-care makes her the ideal ambassador to inspire healthier lifestyles and a nutritious start to the day. After all, we added 5 Essential Nutrients to our products so that everyone can enjoy their breakfast with some of the added benefits they need to start the day off right, just like Zara.”
The launch also showcases the growing influence of social media on food choices. According to research commissioned by Alpro, nearly one in five Brits (18%) say they get their nutritional advice from online platforms, while 20% admit they’ve stuck with a food or lifestyle change they discovered online. With Zara’s large digital following and Alpro’s commitment to accessible wellness, this collaboration is set to strike a chord with a generation hungry for simple, nutritious solutions.
For more information on Alpro’s products, visit its dedicated page here.
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