Cheez-It Snap’d has reached £24m in value sales just a year after launching in the UK.
The cheesy newcomer has sold a staggering 16.3m units in the UK to date, equivalent to one pack flying off shelves every two seconds.
This milestone coincides with the brand receiving a prestigious star at the Great Taste Awards this year for its Double Cheese snack, baked and made with 100% real cheese.
Brought to market by Kellanova in summer 2024 and a top brand in the US, Cheez-It was launched in the UK in a new, thin and crispy Snap’d format, delivering an ultra-cheesy experience in flavours like Double Cheese, Cheese & Chilli, Cheese, Sour Cream & Onion, and the newly launched Cheese & Smokey Bacon.
Since launch, Cheez-It has collaborated with retailers and wholesalers on a range of activations and promotions, to “provide tools and strategies to maximise sales and drive footfall,” Kellanova said.
Rui Frias, senior marketing manager at Kellanova, added: “When we launched Cheez-It in the UK, we knew consumers would love the authentic cheese taste that’s made this brand beloved in America for over 100 years. Cheez-It’s playful, bold approach appeals to snack lovers, and it’s unlike anything currently available in the UK.”
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