Chocolate drink Chocomel has announced a significant packaging update for its popular 250ml can, which will now be available in a 300ml bottle across all channels following a sell through period.
The larger bottle promises the same creamy taste and is available now following the success of a limited roll-out in the first half of 2025.
This packaging roll-out follows independent research, which found the resealable bottle was the most desired format amongst consumers, offering greater flexibility and convenience for occasions including on-the-go. The RRP for the new bottle is £1.70.
Gabriella Sudall, marketing manager at supplier FrieslandCampina, said: “We’ve seen Chocomel grow quickly. This packaging evolution offers a clear advantage for retailers, enabling them to further capitalise on the brand’s strong sales momentum. The new, larger bottle also provides enhanced visibility and presence on shelf, acting as a clear visual cue for shoppers and encouraging increased basket spend.”
The 300ml format includes easy sleeve removal with a tethered cap to reduce littering, and the move to a bottle away from a can removes the risk of dented cans, which will reduce wastage. The change will be supported with significant marketing support over the next year across all channels, including an ATL campaign in 2026.
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