Japan Tobacco International (JTI) UK has announced the launch of its strongest nicotine pouches to date, with the new Nordic Spirit Frosty Mint Max.
Available at an RRP of £6.50 per can, the new launch is available now through JTI360 and in grocers. It will be available in independents and symbol group stores from next week (3 November).
In response to a trend for stronger pouches, the new product represents Nordic Spirit’s strongest yet at 17mg, placing it in the max strength segment.
This launch also marks the debut of Nordic Spirit’s new brand expression. A bold pack that communicates strength, every design element is dialled up for Max with darker tones to cut through the clutter.
James Richards, brand lead manager at JTI UK, said: “Frosty Mint Max marks an exciting new chapter for Nordic Spirit as our strongest product yet, to meet the rising demand for high-strength options.
“The first to launch in our new packaging, this bold new variant will be key to help retailers to tap into the fastest-growing segment within independents and symbols and take their nicotine pouch sales from strength to strength.”
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