Polish vodka brand Żubrówka Biała is now sporting a fresh ice-cold forest-inspired look, following a new sleeve design launching into the convenience retail sector.
Leading with the brand’s iconic bison, which sits at the heart of Żubrówka, the new sleeve features striking blue and white colours, evoking elements of the Polish Bialowieża forest in winter.
The family of Żubrówka Polish vodkas also had a huge presence at festivals and events this year, tapping into the wild side of the brand’s character and placing the product at high energy moments.
The new one-litre bottles with the new sleeve are available to the convenience sector now and are also stocked in Asda and Sainsbury’s, distributed by Paragon Brands.
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