Scandinavian Tobacco Group UK has launched the new Signature Action Mix cigarillos.
Available to retailers now, Signature Action Mix cigarillos contain two capsules combining the flavours of Berry and Mint in ten-packs with an RRP of £5.85.
The new Action Mix cigarillos will be a key focus for STG UK’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering them branded merchandise. There will also be promotions in the wholesale channel of both Action and Action Mix, as well as a trade comms campaign to support the launch.
The cigarillo category is worth nearly £150m in annual sales, accounting for over 56% of all cigar volume.
STG’s UK head of marketing, Prianka Jhingan, said: “We know many adult smokers continue to look for features they used to enjoy with cigarettes such as flavour, click filters and smaller pack sizes, so these new Signature Action Mix cigarillos should really hit the spot. The continued positive performance of the cigarillos category is showing no sign of slowing, so we’d urge retailers to get behind this exciting launch and enjoy those profitable sales.”
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