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Latest Soft Drinks News
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Product NewsRadnor Fizz partners with Go Ape for a second year to Fuel the Fun
Healthy teen favourite drink Radnor Fizz is partnering with Go Ape for a second year
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Features and analysisCircana category analysis: Soft Drinks
The latest analysis from Circana examines the soft drinks category in convenience in terms of value sales and market share
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Promotional FeatureWhy water is in the driving seat this summer
Keeping hydrated during the summer months is important for consumers of all ages - and water is the best way to achieve this. But how should water feature in a c-store’s soft drinks offer? Nestlé explains the best tactics for maximising sales.
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Product NewsCoca-Cola and Bacardí join up to launch RTD
The new Bacardí & Coca-Cola RTD comes in a ‘sleek’ can
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Product NewsOld Jamaica comes out of ‘retirement’ with major rebrand
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
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Product NewsRobinsons expands RTD range with Orange & Mango flavour
Retailers claim a free case of the new variant and PoS to ’amplify the launch in-store’
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Features and analysis‘Resilience and adaptability’ are at the heart of local retailers, says Coca-Cola
To mark Coca Cola’s 125th anniversary in Great Britain, the brand has highlighted the importance of c-stores and the retailers running them
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Product NewsIrn-Bru launches duo of ‘mystery’ flavours
Nessie Nectar and Unicorn tears will roll out on shelves from May for eight weeks
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Product NewsLucozade expands Alert range in collab with Anthony Joshua
Mango Peachade Zero Sugar (RRP: £1/250ml, PMP £0.75/250ml) would help drive a “knock-out season” of sales for retailers
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Products In DepthSeven things you need to know about Carbonated Soft Drinks
Despite upcoming rules on promoting sugary products, demographic changes, and maturing consumer tastes, the lucrative carbonates category is set to continue its effervescence in the convenience market, with limited-edition lines, healthier options, and imaginative merchandising and promotions
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Promotional FeatureDrive soft drinks sales this summer
As the weather warms up from spring into summer, discover the top tips from Coca-Cola Europacific Partners on refreshing your soft drinks sales and capitalising on outdoor gatherings.
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Product NewsTango Blast to return for six month stint
The limited drop is set to build on the momentum from its initial launch in April 2024
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Product NewsAbsolut Vodka & Sprite innovates with new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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Product NewsTropicana launches five-strong Fresh & Light range
Tropicana’s new Fresh & Light blended range has 30% less sugar naturally
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Product NewsInnocent launches a water range for kids
Innocent is launching a new Innocent kids water range which contains no added sugar
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Product NewsCoca-Cola relaunches iconic Share a Coke campaign
Coca-Cola is bringing back Share a Coke, offering experiences for a new generation
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Product NewsSupermalt teams with Windrush Generation Legacy Association for can design competition
Supermalt has launched a new ‘Design Your Can’ competition in collaboration with the Windrush Generation Legacy Association
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Product NewsBoost Drinks expands energy and sports ranges
The limited edition lines come in price-marked packs
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Product NewsNew cherry variant of Jack Daniel’s & Coca-Cola launched
It is the first flavour innovation in the Jack Daniel’s & Coca-Cola RTD lineup
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Product NewsLipton develops canned kombucha range
Kombucha in the UK was now worth £33m, said Lipton