Latest Soft Drinks News
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Product NewsWhy tailored support plans for convenience retailers is key to NPD success
Captain Morgan GB developed a tailored support plan for convenience retailers to celebrate the debut of its new RTD beverage featuring Pepsi Max
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Product NewsNuisance Drinks add new flavour to range
Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic
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Product NewsCCEP’s Local Moments of Joy initiative offers up retailer and charity prizes
Coca-Cola Europacific Partners is launching the new ‘Local Moments of Joy’ initiative, giving independent and convenience retailers the chance to win a share of £48,000 ahead of the festive season
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Products In DepthFive things you need to know about Christmas Soft Drinks
Festive sales in soft drinks are heading to the top of retailers’ Christmas wish list
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Product NewsCelsius energy drink weighs in as sponsor for Jake Paul and Mike Tyson fight
Energy drink brand Celsius has announced its official sponsorship of the heavyweight fight between Celsius brand partner Jake Paul and boxing legend Mike Tyson, live exclusively on Netflix on 15 November
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Promotional FeatureWhy brand support is key to optimising retailers’ soft drinks offering
Discover how to optimise your cola range and merchandising to maximise sales with exclusive advice from Britvic.
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Product NewsTango and 7UP launch frightful formats for Halloween
The launch is supported with branded Halloween FSDUs to help retailers drive excitement and disrupt shopper journies
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Product NewsPepsi Max helps retailers score big with the return of EA Sports FC on-pack promotion
The campaign aims to drive excitement among a wide range of customers in-store
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Product NewsTenzing unveils natural energy drink for winter
Super Natural Fiery Mango was originally launched last month as a limited edition and is now being made permanent with its brand new functional ‘Winter Edition’ recipe
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Promotional FeatureSoft drinks: driving sales this winter
Convenience stores are perfectly placed to capitalise on seasonal opportunities in the soft drinks category. CCEP shares its category management advice to drive sales.
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Product NewsSuntory Beverage & Food GB&I announces Elise Seibold as COO
Suntory Beverage & Food GB&I has announced Elise Seibold as its new chief operating officer
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Product NewsUFIT launches PMP to entice new shoppers to category
The PMP bottles will initially launch in Spar, Nisa, and Filshill, and wider distribution to follow in January 2025
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Product NewsHip Pop launches special Berried Alive Halloween packaging
The limited edition design is a new, spooky take on one of the brand’s best loved flavours
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Product NewsBoost goes big on energy with new 500ml cans
Boost Drinks has announced the introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at a PMP of £1
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Product NewsScottish Bee Company and Nuisance Drinks join forces
The Scottish Bee Company has announced it is to embark on the next phase of expansion
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Product NewsCapri-Sun unveils Halloween packs and new consumer competition
Capri-Sun has launched its new limited-edition Halloween pouches with a chance to win £1000
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Product NewsHip Pop chosen for Co-op’s new Accelerator programme
Functional drinks brand Hip Pop has been selected for Co-op’s newly introduced Accelerator programme
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Product NewsRobinsons announces Wicked new limited promotion
Robinsons has announced a partnership with Universal to celebrate the release of new film Wicked
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Product NewsSpicy Christmas promised by Dorset Ginger Company
TheDorset Ginger Company launches Spiced Ginger Punch and Mellow Ginger - a popular spice at Christmas
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Product NewsFanta to host a Beetlejuice-themed immersive Afterlife Train pop-up at Westfield Stratford City
CCEP has launched a new Fanta campaign to help retailers tap into the growing demand for soft drinks at Halloween.