Latest Soft Drinks News
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Product NewsRibena reveals new look and £7m TV advert
Ribena has undergone a new look as well as launching a new TV ad
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Product NewsHydration sachet range launched by Virtue Drinks
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
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Product NewsHell Beverages backs indies with investment push ahead of summer
The owner of Hell Energy is to rollout 400 more branded chillers across indie retailers nationwide
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Product NewsRobinsons Fruit Shoot empowers visually impaired shoppers with new technology
Carlsberg Britvic has added accessible packaging for blind and partially sighted shoppers to its Robinsons Fruit Shoot
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Promotional FeatureWhy now is the time to invest in the alcohol ready-to-drink category
The burgeoning alcohol ready-to-drink category offers consumers convenience and exciting brand pairings, inspiring purchase. So how can c-store retailers capture spend in this fast-growing market?
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Product NewsShoppers to win Halfords vouchers for bikes and scooters with Robinsons
The on-pack promo is running across Robinsons core, ready-to-drink, Fruit Creations and Fruit Shoot ranges
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Product NewsNicki Garland named as Innocent Drinks’ new head of UK&I
Garland has been part of the brand’s journey for over a decade
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Product NewsKA goes blue for carnival period
AG Barr is looking to disrupt shoppers with the blue colour and tropical flavour
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Product NewsRockstar adds convenience exclusive blood orange flavour
Limited edition Rockstar Energy Blood Orange Zero Sugar has debuted in the brand’s new 330ml “slim can”
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Product NewsSpar’s own label energy drink range Blue Bear gets new look
Spar has also added two new flavours to the Blue Bear line-up
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Product NewsSneak Energy drops limited edition drink with sriracha brand Flying Goose
Spicy Mango, Pineapple & Lime (RRP: £1.50/300ml) taps into the “spicy flavour” trend and “the shift towards non-alcoholic functional beverages”
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NewsUnusual flavours could hold the key for retailers and manufacturers
A growth in shoppers trialling different food flavours at home could help retailers
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Product NewsCCEP unveils electric van giveaway in alcohol RTD push
CCEP’s biggest competition to date aims to reward retailers who buy into its alcohol RTD portfolio
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Products In DepthSix things you need to know about soft drinks: milk drinks, juice and water
Discover how hydration and innovation are shaping the category for summer 2025
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Product NewsTrip launches Strawberry Wild NPD in collab with mental wellness app Calm
The can features an on-pack promo offering shoppers three months of free Calm Premium with every purchase
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Product NewsWelsh mead and honey producer Hive Mind launches soft drinks range
Its Honeyade range consists of four flavours
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Product NewsRed Bull grows Sugarfree Editions range with Lilac flavour
Red Bull Sugarfree Lilac Edition will launch into wholesale from 9 June, before rolling out to the wider convenience and grocery channels from July
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Product NewsDash Water’s packaging gets a fresh makeover
Alongside the new design, Dash has launched a 12-pack format in retail for the first time
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Product NewsTenzing launches summer campaign
The campaign follows Tenzing’s recent investment from Heineken UK for a minority stake in the brand
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Product NewsCoca-Cola announces three-year partnership with Premier League
It plans to activate the sponsorship across several of its brands including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade and Smartwater