Latest Soft Drinks News
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Product NewsNaked launches new fibre-boosted smoothie range
Tropicana Naked has launched Fibre Machine, a new smoothie range designed to support gut health, available in two flavours at an RRP of £3.00
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Product NewsLucozade adds sherbet twist to zero sugar range
Suntory Beverage & Food GB&I is expanding its Lucozade Energy range with a new zero sugar sherbet flavour and several new formats across its portfolio this autumn.
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Product NewsCoca-Cola launches festive creamy vanilla variant
Coca-Cola has launched a limited-edition Holiday Creamy Vanilla variant in both Original Taste and Zero Sugar, available now in a range of formats with festive packaging
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Product NewsCelsius goes on tour of UK unis for Freshers’ Week
Celsius is ’bringing the energy’ to new students with uni activations this month
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Product NewsBiona launches three new functional wellness drinks
Organic food supplier Biona has launched two new wellness shots and a coconut water as it targets the fast-growing functional beverages market
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Product NewsRed Bull ‘goes nuts’ with new limited Winter Edition
Red Bull’s Winter Edition Pistachio & Berries brings retailers a bold new seasonal flavour
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Product NewsSchweppes targets festive sales with Netflix The Gentlemen tie-up
Coca-Cola Europacific Partners is rolling out a Schweppes on-pack promotion tied to Netflix’s The Gentlemen, offering shoppers the chance to win a New Year’s Eve party experience at Schweppes Manor
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AdvertorialWhy heritage brands can help retailers optimise soft drinks sales
Flavour, trust and brand strength can help retailers unlock opportunities in soft drinks as consumers seek out familiar choices
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Product NewsCCEP expands on Supercan success across more of its biggest brands
Sprite, Fanta Orange, Dr Pepper and Coca-Cola Cherry are now available in 500ml Supercans
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Products In DepthFive things you need to know about sports and energy drinks
With so much doom and gloom about it can be easy to overlook economic success stories and, where retail is concerned, sports and energy drinks are an irrepressible category
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Product NewsLiving Things takes its message from streets to shelves
Living Things brings its Refresh Your Inner Thing campaign to streets - and stores
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Product NewsCircana category analysis: Soft Drinks
The latest analysis from Circana examines the soft drinks category in convenience in terms of value sales and market share
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Product NewsFree Skwishee Day returns for 2026
Frozen fizzy drinks brand Skwishee is running its Free Skwishee Day promotion on 12 September, with more than 250 stores taking part nationwide
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Product NewsRed Bull announces exclusive EA Sports on-pack promotion
Red Bull’s on-pack promotion celebrates the launch of EA Sports FC 27 boasting in-game rewards
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Product NewsCelsius to be Official Energy Drink Partner of ATHX Games
New partnership brings together two communities united by ‘movement, progress and ambition’
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Product NewsWanta Fanta? Run For It ‘Horrorverse’ campaign and limited packs launch
CCEP is inviting Fanta fans into the ‘Horrorverse’ this Halloween with special packs
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Product NewsCCEP launches Premier League campaign with Central Cee
Coca-Cola Europacific Partners has unveiled its Premier League campaign for 2026/27, giving convenience retailers a major platform to drive soft drink sales around matchday occasions
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NewsRecord-breaking summer keeps sales growing as shoppers opt for convenience
New monthly data from Worldpanel and NIQ shows shopper trends changed in the summer’s heat
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Product NewsBelvoir Farm’s seasonal special flavours are back for 2026
Belvoir Farms’ popular seasonal editions are back for 2026’s celebrations
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Product NewsDash launches a limited Rosé Spritz Kit with La Vieille Ferme
Dash drinks have teamed up with cult rosé wine brand, La Vieille Ferme