Latest Soft Drinks News
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Products In DepthFive things you need to know about sports and energy drinks
Sports and energy is fuelling success in the soft drinks category for retailers
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Product NewsPurdey’s launches new flavours and refreshes brand look
Purdey’s has expanded its range alongside a reformulated Apple & Grape flavour and sleek new packaging design.
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Product NewsRed Bull announces its latest Winter Edition
From October a Fuji Apple & Ginger special is joining Red Bull’s Ediitions line-up
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Product NewsCoca-Cola launches Fantasy Premier League on-pack promotion
The activity looks to boost sales for retailers through Fantasy Premier League’s 11 million users
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NewsGovernment plans ban on sale of high-caffeine energy drinks to children
The government has launched a consultation on plans to ban the sale of high-caffeine energy drinks to children under 16, citing concerns about impacts on physical and mental health
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NewsFanta 500ml PMPs cut to £1.09 in limited-time trial
The £1.09 PMPs have rolled out across all 500ml Fanta bottles, with the lower price flagged on-pack to “boost shelf visibility”
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Product NewsFanta launches Chucky-themed berry flavour for Halloween
Fanta unveils limited edition Forest Berries Zero Sugar flavour featuring horror icon Chucky on its packaging
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Product NewsNichols backs Vimto sub-brand Wonderfuel with £1m push
The campaign spans TV advertising, social media and shopper marketing
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Product NewsiPro Hydrate becomes Bromley FC’s official sponsor
The hydration brand will supply drinks to both players and fans as the club continues its impressive journey in Sky Bet League Two
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Product NewsBarr launches duo of limited edition flavours for 12-week run
AG Barr is rolling out two new limited edition Barr flavours from September, featuring sensory experiences
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NewsWales launches consultation on Deposit Return Scheme as trade bodies respond
The Welsh Government has launched a consultation on the Deposit Return Scheme
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Product NewsCoca-Cola honours c-store owners in latest docu-series campaign
Soft drinks giant pays tribute to c-store retailers with new film and photography series
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Products In DepthFive things to know about stocking up for the Big Night In
It’s hard to believe that five years have passed since the peak of covid, but while life has changed in all sorts of ways since then, one hangover from our numerous lockdowns persists: people are staying home more.
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Product NewsActor Jamie Dornan returns to Diet Coke for a cold dip
New Diet Coke advert sees Jamie Dornan diving into cold water
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Product NewsPhizz launches Daily Immune+ offering hydration and support
Hydration expert Phizz has launched a new immunity product
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Product NewsUnconform launches Smart Sticks range for hot or cold drinks
Ready to drink (RTD) coffee makers Unconform have added four additions to its portfolio
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Product NewsPepsi Max launches ‘Bring Out The Flavour’ campaign featuring TV ad
Pepsi Max unveils ‘Bring Out The Flavour’ campaign highlighting its summer range of Cherry, Lime and Mango variants
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Product NewsGoodrays unveils rebrand to ‘demystify’ CBD
Goodrays launches new logo, website and packaging as part of strategy to ‘demystify CBD’ and encourage consumer trial
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Product NewsMonster adds grapefruit flavour to Ultra zero sugar range
Monster has expanded its zero sugar Ultra range with a grapefruit-flavoured variant rolling out to stores from mid-August
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Product NewsJuice Burst adds new limited edition flavour with a ‘sour twist’
Juice Burst Tropical Sour (RRP: £1.25/330ml) is available to retailers from August