Latest Soft Drinks News
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Product NewsIrn-Bru launches shopper competition as part of £8m brand investment
Between 3 March and 29 April, shoppers can win one of four solid 18 carat gold girders worth £10,000
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Product NewsAvant Water teams up with AFC Bournemouth
The partnership will see exclusive co-branded bottles rolled out across local c-stores
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Product NewsAqua Libra targets healthy shoppers with new Watermelon & Strawberry flavour
Flavoured water brand Aqua Libra has added a new flavour in the form of Watermelon & Strawberry.
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Product NewsFanta unveils three new zero sugar flavours
The new fruity range has been designed to help retailers expand their customer base
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Product NewsTango adds Strawberry Smash to its portfolio
The fruit-flavoured carbonate will be available for a full year
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Product NewsMoju to shake up commuters’ mornings with station activations
Healthy shot brand Moju’s impactful physical marketing and brand activations are planned across the UK
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Product NewsPepsi unveils duo of indulgent flavours
The new variants are available in selected grocery, before rolling out to convenience and foodservice.
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Product NewsCelsius enters UK market through exclusive Suntory partnership
The energy drink brand is launching into convenience this February
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Product NewsC4 Energy range explodes with new Millions Apple flavour
C4 Energy has expanded its range with confectionery brand, Millions Sweets, and launched Millions Apple
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Product NewsCans drinks enter UK market – but don’t call them sweet
February will see the non-sweet soft drinks arriving on shelves
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Product NewsMonster Juiced Rio Punch unleashed by CCEP
Monster Juiced Rio Punch is available in plain and price-marked single 500ml cans, and four-can multipacks
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Product NewsPlenish launches its biggest ever marketing push for health shot range
The campaign aims to encourage consumers to invest in their wellbeing and upgrade their daily routine with a Plenish shot
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Features and analysisFormer Britvic commercial director joins AG Barr
Dino Labbate has been announced as the new chief commercial officer
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Product NewsCCEP reveals limited edition Dr Pepper Zero Sugar Cherry Crush
The limited edition twist on Dr Pepper’s zero sugar variant will be available from 27 January
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Features and analysisRubicon Spring introduces new vitamin range
Rubicon Spring aims to disrupt the functional water category in 2025 with its new Rubicon Spring Vits still range
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Features and analysisHistoric moment as Carlsberg Britvic launches
Paul Davies, formerly CEO of Carlsberg Marston Brewing Company, will take up the position as CEO of Carlsberg Britvic
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Features and analysisAG Barr’s commercial director joins Radnor Hills board
Soft drinks manufacturer Radnor Hills has welcomed Jonathan Kemp to its board
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Features and analysisCoca-Cola reveals new lime flavour across its Original and Zero Sugar ranges
Coca-Cola Lime Zero Sugar is exclusive to the Tesco Group for 12 weeks
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Product NewsRubicon Raw kicks off 2025 with two new flavours
The Wave Editions range will be available from February