Latest Soft Drinks News
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Product NewsPowerade unveils its World Cup 2026 campaign, Power Your Fate
Powerade has announced a range of activity for the upcoming football tournament
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Product NewsNaked broadens its reach with younger shoppers through new goal-led campaign
Naked has just sponsored the Hackney Half Marathon to better champion younger shoppers’ life goals
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NewsWorld Cup offers significant sales boost for convenience stores
New research has revealed the significant commercial opportunity the World Cup presents for convenience retailers, with 60% of Brits set to follow the tournament and the majority planning to purchase food, drink and alcohol for matches
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Product NewsArctic Coffee launches ‘category first’ decaf latte RTD
Arctic is set to launch a ready to drink Arctic Decaf Café Latte
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Product NewsBoost’s Sports range gets a Tropical lift with its latest limited edition flavour
Boost is accelerating growth in its Sport range with a limited edition Tropical Punch
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Product NewsNescafé adds two RTD iced lattes to its portfolio
Coffee brand Nescafé has announced it’s stepping into the world of ready-to-drink iced coffee
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Promotional FeatureShaking up the market: how to boost sales of protein
Is your protein snack range driving sales and profit? Discover how you can shake up your offer and presentation to optimise basket spend.
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Product NewsAbsolut Vodka & Sprite extend multipack offer and take over Pride celebrations
CCEP’s Absolut Vodka & Sprite now offers an expanded multipack offering alongside UK Pride partnerships
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Product NewsPepsi launches three cool new ice cream flavours
Carlsberg Britvic is expanding its Pepsi range with a trio of ice cream-inspired flavours
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Product NewsMonster Ultra launches guava flavoured zero sugar energy drink
Coca-Cola Europacific Partners has expanded the zero sugar Monster Ultra range with a new guava flavoured variant, Monster Ultra Vice Guava
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Product NewsMarcus Rashford to be Volvic's ambassador ahead of a summer of football
Volvic is preparing for a summer of sport with a brand new ambassador
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Product NewsCapri-Sun launches festival campaign to boost summer sales
Capri-Sun has launched its Festival Feeling campaign, offering shoppers the chance to win Boardmasters VIP tickets and festival merch when they purchase 330ml pouches until July 2026.
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Product NewsJ2O partners with Lashings World XI cricket team
Lashings World XI welcomes back J2O ahead of its summer cricket festival
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Product NewsNaked adds two flavours to its Protein smoothie range
Two new fruity, protein-rich flavours are to join Naked’s range of smoothie
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Product NewsFanta launches an Xbox promotion with a new limited flavour
Coca-Cola has announced the latest instalment of Wanta Fanta including a new limited Dark Cherry flavour
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Product NewsCCEP now using its first ever electric HGV for its GB logistics network
CCEP and Maritime Transport have reached a milestone in decarbonising GB road freight
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Product NewsTwo icons brought together with Costa’s new Jaffa Cake Frappé RTD
Costa has announced a collaboration with McVitie’s Jaffa Cakes for a new RTD coffee
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Product NewsDouble Dutch expands its mixers range with bold new designs
Double Dutch has unveiled a newly expanded mixers range in redesigned 150ml cans
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Product NewsGrenade’s new competition offering shoppers a £5k holiday prize
Grenade’s first ever competition offers both shoppers and retailers big prizes
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Product NewsCole Palmer becomes new Coca-Cola brand ambassador
The Coca-Cola Company has partnered with England and Chelsea midfielder Cole Palmer as its newest brand ambassador, with activations planned around the Premier League and FIFA World Cup 2026