All Weetabix articles
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Product NewsAlpen back on TV screens as the ‘grown up thing to do’
New consumer advert is aiming to bring muesli back to breakfast tables
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Promotional FeatureCereals: quality staples drive momentum in the breakfast aisle
Breakfast is known as the most important meal of the day. To maximise opportunity, retailers must embrace household-favourite options and meet a returning shopper demand for quality over quantity.
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Products In DepthSix things you need to know about Breakfast & Cereal
Retailers are waking up to the most important meal of the day and the opportunity it can provide
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Features and analysisWeetabix shares successes as National Apprenticeship Week begins
Weetabix is proudly celebrating National Apprenticeship Week with two success stories from its early graduates
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Product NewsAlpen embarks on mission to revitalise the muesli category with brand relaunch
Alpen is hoping to breathe life into the cereals category with a new recipe and redesign across its iconic muesli range
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Product NewsCaramelised Biscuit joins the beloved Weetabix Crispy Minis range
Weetabix’s new Crispy Minis Caramelised Biscuit, combining its bitesize format with the popular flavour trend
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Features and analysisJames Bruce announced as new commercial director at Weetabix
Weetabix has announced James Bruce as its new commercial director and a member of its executive leadership team
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Product NewsWeetabix inspires Women in Engineering with second annual careers day
Weetabix is to host its second annual Weetabix Women in Engineering Day this Friday
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Product NewsWeetabix cuts to The Chase with £1m ad partnership
Weetabix announces launch of £1m TV ad campaign in partnership with leading ITV quiz
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Product NewsWeetabix teams up with the English Subbuteo Association
Weetabix is providing brand new jerseys, a ‘finger physio’ and coach
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Product NewsWeetabix teams with the FA for on-pack promotion
Weetabix is celebrating the third year of its partnership with The FA with a football-themed on-pack promotion, giving shoppers the opportunity to win a smart watch every day
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Product NewsWeetabix debuts new £10m media campaign
Weetabix has launched a £10m campaign that will run across TV, catch up, digital, radio, social and PR
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Product NewsWeetabix unveils Marvel Oaty Bars kids range
Weetabix has teamed with Marvel to create a new range of superhero inspired, HFSS-compliant children’s cereal bars
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Product NewsWeetabix heats up 'hot or cold' serving debate with new campaign
Weetabix is kicking off the New Year with a new nationwide campaign focusing on the ‘hot or cold’ debate
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Product NewsWeetabix’s win a FA shirt promotion returns for the FIFA Women’s World Cup 2023
Weetabix’s partnership with the FA is back for the third year running, this time to celebrate the FIFA Women’s World Cup 2023
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Product NewsWeetabix serves up partnership with Disney
The agreement will see a series of Disney and Marvel-inspired products, with new cereal shapes in the pipeline
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Product NewsChocolatey Hazelnut added to Weetabix Melts range
Weetabix is adding a new Chocolatey Hazelnut variant into its Melts portfolio
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Product NewsWeetabix launches major campaign for Melts range
Weetabix has announced a new campaign for Weetabix Melts
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Products In DepthEight things you need to know about the 2022 World Cup
Find out how to hit the back of the net this winter