All Fox’s Burton's Company articles
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Product News
Party Rings gets its largest ever brand investment with refresh and new campaign
Multi-million-pound campaign launches interactive Colour Me In packs and more
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Product News
Maryland Cookies get new format for first time in over a decade
The new Maryland S’wich is set to take the humble cookie into a new dimension
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Product News
Strictly’s Craig Revel Horwood links with Fox’s Fabulous Chocolatey
Fox’s has announced the Strictly Come Dancing star as the face of Fabulous Chocolatey
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Product News
Royal Dansk biscuits join the Fox’s Burton’s family
Fox’s Burton’s Companies announces it is to make the luxury seasonal biscuit tins
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Product News
Jammie Dodgers ‘target’ shopper engagement with exclusive Nerf guns
Fox’s Burton’s Companies (FBC) has announced a collaboration for its much-loved Jammie Dodgers
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Product News
Party Rings goes 'Under the Sea' with new biscuit shape
The NPD features Party Rings’ ‘much-loved’ iced shortcake biscuit recipe, but in ‘fun, fish shapes’
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Product News
Jammie Dodgers Minis to get new Really Fruity flavour
Raspberry Jammie Dodgers from Fox’s Burton’s Companies has today announced the introduction of Really Fruity Minis
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Promotional Feature
Spilling the tea on sweet biscuits
With sweet biscuits in strong growth, convenience retailers need to be capitalising on their popularity as an affordable treat or part of a meal deal, as well as the impulse purchase opportunity in-store. FBC visited two retailers to discover how they maximise category sales.
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Product News
Fox’s Party Rings get a strawberry makeover for a limited time
Fox’s Burton’s Companies has announced the introduction of a limited-edition Strawberry flavour for Party Rings
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Features and analysis
Five ways convenience stores can maximise sales with biscuits on Mother’s Day
Mother’s Day spending increased by 4.4% last year according to researchers Mintel, with six in ten consumers now purchasing for the occasion
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Products In Depth
Six things you need to know about Cakes & Biscuits
Is the biscuit category still taking the cake? We examine what is driving the sector forward in convenience
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Product News
Fox’s Fabulous Chocolatey milk chocolate shortcake rounds get new PMP
Fox’s is bringing retailers a premium proposition of Fox’s Fabulous Chocolatey Milk Chocolate Shortcake Rounds in pricemarked format
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Promotional Feature
How price-marked packs are boosting profits in the biscuit category
PMPs drive shopper confidence and boost operational efficiencies. In this article, FBC UK shares insights to boost the benefits of PMPs in your store.
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Product News
Fox’s adds Merryland White Choc Chip Minis to Christmas line-up
Fox’s Burton’s Companies has announced its range for Christmas
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Product News
Jammie Dodgers burst back on TV screens
Fox’s Burton’s Companies is reintroducing Jammie Dodgers to television screens this month, with a playful new advert
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Product News
Fox’s Burton’s Companies to be sole distributor of Nerds Candy
Fox’s Burton’s Companies UK (FBC UK) has partnered with the Ferrara Candy Company as sole importer of Nerds Candy in the UK and Republic of Ireland
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Product News
Jammie Dodgers Apple & Blackcurrant Minis unveiled
Fox’s Burton’s Companies is to add Jammie Dodgers Apple & Blackcurrant Minis to its Jammie Dodgers range
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Product News
New look for Fox’s Maryland brand
Fox’s Burton’s Companies has unveiled a brand-new look for its Maryland range
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Products In Depth
Six things you need to know about Lunchbox
From thrift to health, how to please customers in this fast-moving category
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Product News
Jammie Dodgers biscuits release #WitnessTheMischief campaign
Burton’s Biscuit Co has announced a new campaign for Jammie Dodgers biscuits. Rolling out from 11th May, the brand’s logo will be replaced on pack by a series of funny and relatable phrases chosen to resonate with families and their moments of mischief. The limited edition ...