All Heineken articles
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Product NewsHeineken announces its sponsorship of Pride Edinburgh
Heineken UK has said it’s ‘proud’ to be the sponsor of Pride Edinburgh
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AdvertorialHow to supply the cider spike this summer
Summer presents a clear opportunity for convenience retailers to grow cider sales by stocking the right range of formats and brands. From small packs for festivals to large formats for gatherings, meeting varied consumer needs is key to maximising the seasonal demand.
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Product NewsInch's launches premium Reserve cider at 7.4% abv
Heineken-owned Inch’s is launching a premium version of its flagship cider, targeting the fastest-growing segment in the category with a 7.4% abv product arriving in convenience from 15 March.
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Product NewsCruzcampo launches Sevilla Orange flavoured lager in convenience
Heineken UK research showed two-thirds of shoppers were open to trying flavoured beer
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Promotional FeatureBoost your beer sales for Christmas and New Year
Winter holidays are the time to celebrate booming beer sales. But how do you make sure you’re maximising space in the chiller while also enticing shoppers to trade up for their big bash? Here’s how prioritising premium can boost sales.
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Product NewsBirra Moretti’s festive activity sees £2.4m marketing push and limited edition packaging
Heineken UK is supporting its Italian lager brand Birra Morretti with a £2.4m push
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Product NewsStrongbow unveils Halloween campaign to boost cider sales
Heineken UK is rolling out a Halloween-themed marketing campaign for Strongbow Dark Fruit to help retailers capitalise on the seasonal sales opportunity
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NewsMore must be done in retail spaces to support those with sight loss, says Guide Dogs
The charity welcomes the wider use of NaviLens tech across the FMCG sector, but stresses more needs to be done
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Product NewsStrongbow becomes first alcohol brand to add NaviLens tech
The tech would better connect Strongbow and retailers with an “otherwise underserved and under-engaged audience”
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Product NewsFoster’s launches on-pack promo with Professional Darts Corporation
Foster’s has launched an on-pack promo as part of its ongoing partnership with the Professional Darts Corporation
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Product NewsHeineken brings back ‘Explore A World of Cider’ campaign
Heineken is to launch in-store activations across convenience from August to September to help retailers boost cider sales
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Product NewsFoster’s gets an Aussie makeover paying homage to its roots
The rebrand will appear on all SKUs in the core Foster’s range, as well as Foster’s Proper Shandy
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Features and analysisRaj Aggarwal Golf & Family Day 2025 raises £24,500 for Boparan Trust
The industry came together last week for the annual vibrant event honouring the legacy of Raj Aggarwal
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Product NewsOld Mout brings out first new flavour in three years
Mango & Passionfruit 4.0% ABV is rolling out in 10x330ml cans (RRP: £11.75) and 500ml bottles (RRP: £2.55)
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Product NewsTenzing secures investment from Heineken UK
The investment will support the ongoing growth of the brand and leverage insights across both companies
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Product NewsHeineken adds alcohol-free and hazy ciders to Inch’s range
The launches will be supported with a nationwide ATL campaign
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Features and analysisHeineken relaunches the Star Retailer scheme for excellence in beer and cider retailing
Heineken UK is revamping its acclaimed loyalty programme, Star Retailer, for convenience
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Product NewsMurphy’s plans relaunch in off-trade channels
The stout category had ‘performed incredibly well’ in the past year, Heineken UK said
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Features and analysisRetailer wins trip to Sevilla as part of Cruzcampo competition
A London retailer has won a trip to Sevilla in Spain thanks to Heineken UK’s Cruzcampo brand
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Product NewsFosters teams with Professional Darts Corporation for sponsorship deal
Foster’s has announced an exciting new sponsorship deal with the Professional Darts Corporation