All Heineken articles
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Product NewsBirra Moretti’s festive activity sees £2.4m marketing push and limited edition packaging
Heineken UK is supporting its Italian lager brand Birra Morretti with a £2.4m push
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Product NewsStrongbow unveils Halloween campaign to boost cider sales
Heineken UK is rolling out a Halloween-themed marketing campaign for Strongbow Dark Fruit to help retailers capitalise on the seasonal sales opportunity
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NewsMore must be done in retail spaces to support those with sight loss, says Guide Dogs
The charity welcomes the wider use of NaviLens tech across the FMCG sector, but stresses more needs to be done
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Product NewsStrongbow becomes first alcohol brand to add NaviLens tech
The tech would better connect Strongbow and retailers with an “otherwise underserved and under-engaged audience”
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Product NewsFoster’s launches on-pack promo with Professional Darts Corporation
Foster’s has launched an on-pack promo as part of its ongoing partnership with the Professional Darts Corporation
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Product NewsHeineken brings back ‘Explore A World of Cider’ campaign
Heineken is to launch in-store activations across convenience from August to September to help retailers boost cider sales
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Product NewsFoster’s gets an Aussie makeover paying homage to its roots
The rebrand will appear on all SKUs in the core Foster’s range, as well as Foster’s Proper Shandy
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Features and analysisRaj Aggarwal Golf & Family Day 2025 raises £24,500 for Boparan Trust
The industry came together last week for the annual vibrant event honouring the legacy of Raj Aggarwal
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Product NewsOld Mout brings out first new flavour in three years
Mango & Passionfruit 4.0% ABV is rolling out in 10x330ml cans (RRP: £11.75) and 500ml bottles (RRP: £2.55)
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Product NewsTenzing secures investment from Heineken UK
The investment will support the ongoing growth of the brand and leverage insights across both companies
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Product NewsHeineken adds alcohol-free and hazy ciders to Inch’s range
The launches will be supported with a nationwide ATL campaign
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Features and analysisHeineken relaunches the Star Retailer scheme for excellence in beer and cider retailing
Heineken UK is revamping its acclaimed loyalty programme, Star Retailer, for convenience
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Product NewsMurphy’s plans relaunch in off-trade channels
The stout category had ‘performed incredibly well’ in the past year, Heineken UK said
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Features and analysisRetailer wins trip to Sevilla as part of Cruzcampo competition
A London retailer has won a trip to Sevilla in Spain thanks to Heineken UK’s Cruzcampo brand
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Product NewsFosters teams with Professional Darts Corporation for sponsorship deal
Foster’s has announced an exciting new sponsorship deal with the Professional Darts Corporation
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Features and analysisHeineken and more target young males in Christmas drink-driving campaign
Famous alcohol and pub brands, including Heineken and Fuller’s, have this week joined the government’s new Think! campaign
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Products In DepthSeven things to know about Low & No Alcohol
Are low and no alcohol drinks finally catching on with c-stores?
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Product NewsHeineken UK unveils spooky POS material to maximise seasonal opportunity
Retailers can also enter a competition via the microsite to be in with a chance of winning a Halloween-themed uniform for their staff
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Promotional VideoHow I grew my no- and low-alcohol beer sales by 45%
Find out what top tips one leading retailer implemented in his store to boost sales by of his no & low-alcohol offer by 45% after just one month.
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Product NewsRed Stripe breaks into RTD cocktails with launch of Rum Stripe
Heineken UK said the innovation taps into changes in drinking habits among Gen Z consumers