Yakult UK & Ireland has appointed Shinji Yamaguchi as its new managing director, replacing Hiroaki Yoshimura, who moves to the company’s European headquarters.
Having worked in the UK for eleven years with eight of those as MD, Yoshimura leaves a strong legacy in the UK and Ireland through an expanded product range, pan-European‑ campaigns such as My Yakult and increased consumer awareness of gut health.
Yamaguchi’s appointment builds on this momentum while bringing a fresh perspective and direction for the UK & Ireland business.
Shinji Yamaguchi brings over three decades of experience within Yakult to his new role. Having started his career in home deliveries, the bedrock of Yakult’s direct-to-consumer model, he has since held positions across markets and functions.
Yamaguchi said: “Having worked in a number of international markets, I’m excited to now lead the continued growth of Yakult across the UK and Ireland. These are mature markets with strong foundations where Yakult has earned a position of trust through its unmatched expertise in the field of probiotics.”
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