Prebiotic soda brand, Living Things, is expanding its soft drinks range with the launch of Cherry & Lime, a new lightly sparkling flavour, as the brand continues to grow its line-up with flavour-led innovation across functional soft drinks in independent stores and beyond.
The NPD has been developed to tap into the “rising consumer demand for cherry-flavoured drinks,” it said, while offering retailers a functional soda that delivers on both taste and health credentials ahead of the summer season.
Just like the rest of the range, Cherry & Lime is a lightly sparkling prebiotic soda containing high fibre, low sugar, no sweeteners, less than 15 kcals per 100ml, 2bn live cultures and all-natural flavours.
Ben Vear, co-founder and CEO, said: ”Cherry & Lime felt like the perfect flavour for us to launch for summer. It’s a great example of how we’re continuing to innovate the Living Things range with flavours that feel timely, exciting and relevant for retailers.”
Living Things Cherry & Lime will be available at drinklivingthings.com, and independent retailers from this week. The drink is available in 330ml cans with an RRP of £2.29), 4x330ml multipacks (£5.99) and 12x330ml multipacks (RRP £23.99).
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