Bathroom_SPF30 50

Male grooming brand Bulldog has expanded and updated its range.

It cites the growing awareness of the long-term effects of sun exposure as a key driver, with the sun protection factor (SPF) as essential as ever in helping to protect against skin ageing, sun damage, and the risk of skin cancer.

It says that only 8% of men incorporate SPF into their daily routine, highlighting a clear opportunity to improve sun protection habits among this demographic.

The new Anytime Daily UV Moisturiser SPF 50 has been designed for outdoor activity and everyday wear in a lightweight, non-greasy formula to protect skin and leave it feeling moisturised all day.

Already a consumer favourite, Bulldog’s award-winning SPF 30 moisturiser has been refreshed with a new formula designed to protect the skin and reduce the ageing effects of sun exposure. The updated variant features an updated blend of UV filters, boosted with Vitamin C and safflower seed extract.

Both products are certified vegan and cruelty-free. They also come housed in sustainable packaging made from 35% post-consumer recycled plastic and 56% plant-based plastic derived from renewable sugarcane.

James Barnes, brand director, said: “We’re making it easier for men to protect their skin by offering SPF products made specifically with them in mind. The Anytime Daily UV Moisturisers have been designed to help men confidently add sun protection into their skincare routines, no matter their skin type or grooming habits.”

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