Coca-Cola has introduced a zesty twist across its Original and Zero Sugar ranges with the launch of Coca-Cola Lime.
The new flavour is available in 330ml, 500ml, 1.75L & 8x330ml (Original Taste only) and 500ml, 2L & 8x330ml (Zero Sugar only). PMP single packs will be available in the convenience channel.
Coca-Cola Lime Zero Sugar has launched exclusively to the Tesco Group for 12 weeks before becoming available at all major retailers
Building on the success of Coca-Cola Lemon, which has amassed nearly £20m in value sales since launching last year, the new flavour hopes to give consumers another refreshing option in the growing flavoured colas segment, with a tangy, bittersweet taste.
Coca-Cola Europacific Partners GB (CCEP) will support the launch with a multi-million-pound marketing campaign in early 2025, including influencer partnerships, out-of-home marketing, social media and live experiences.
Rob Yeomans vice-president of commercial development at CCEP GB said: “We’re excited to bring a slice of lime to the nation’s favourite cola, growing our range with a new flavour – with or without sugar – that we know shoppers love.
“Flavoured colas are also growing ahead of the total cola segment as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”
Convenience retailers can request POS kits on My.CCEP.com.
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