Country Choice announces new ready to bake cookies range

Country Choice has launched an exciting new selection of premium quality, ready to bake cookies, as it continues to meet the growing demand for indulgent, high-quality sweet treats.

Convenience retailers can offer them as a premium, standalone addition to their existing sweet bakery selection. The new premium cookies contain 50% more chocolate than the cookies in the brand’s core ready to bake range and, at 80g, they are also 60% heavier.

There are two core flavours - a Belgian Milk Chocolate Cookie and a Triple Belgian Chocolate Cookie. Country Choice suggests making these two options available all-year round, but is also offering a limited-edition, light and zesty White Chocolate & Lemon Cookie option for spring and summer. This seasonal option is perfect for bringing a sense of occasion and variety to a convenience retailer’s bakery fixture, whilst keeping the range fresh and appealing.

Each cookie features rich Belgian chocolate inclusions for a luxurious taste in keeping with other premium ranges available in the convenience sector. Retailers can package the cookies as single units in film-fronted bags or offer them in multipacks of two or three.

Supplied in cases of 30, the cookies have a shelf-life of three days if wrapped, two days unwrapped, and carry RRPs of £1.75 each, £3 for two and £4.50 for three.