Country Choice has given its Swan Bakery brand a new look.
The refreshed brand sleek black wood, bold typography and vibrant pops of colour that will make the brand standout even more in-store. Everything from shelf‑edge labelling to packaging, as well as the complete portfolio of Swan Bakery merchandising and display units, will feature the new branding.
The refresh is designed to ensure that retailers with any size of store can create an in-store bakery offer that feels inviting and, at the same time, is commercially effective.
To coincide with the refresh, Country Choice has extended its sweet bakery range with several new Viennoiserie items and sweet treats.
These include the ready to bake Raspberry & Mascarpone Crest; two new hot‑drink‑friendly butter pastry buns in Cinnamon and Chocolate flavours, a Hazelnut & Chocolate Roll, a Chocolate Babka and a Caramel Babka. There is also the new thaw and serve Iced Finger Bun.
Alongside these new launches, Country Choice has extended its selection of premium muffins, with the introduction of four indulgent thaw and serve, topped and filled tulip varieties - Sticky Toffee, Jaffa, Lemon Drizzle and Raspberry & White Chocolate. In addition, there are four new branded muffins - Lotus Biscoff, Nestlé Mint Aero, Nestlé Rolo and Nestlé Munchies Muffin.
Inspired by the latest cookie trend, come four indulgent, stuffed and topped cookies – Double Chocolate Smores, Milk Chocolate & Salted Caramel, Milk Chocolate & Pistachio Blondie, and Chocolate Chip & Hazelnut.
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