Florette launches Essentials range at accessible price point

Salad brand, Florette, has expanded its portfolio with the launch of the ‘Essentials’ range.

The Essentials range is designed to sit alongside the core brand offering and has been launched so shoppers can continue to access fresh, nutritious produce at a highly accessible price point as household budgets remain under pressure.

Focusing strictly on high-volume, everyday staples, the new tier will begin rolling out this spring, launching initially with Shredded Iceberg 500g (RRP £2.29) and Chopped Iceberg 200g (RRP £0.69) from mid-May.

Brand manager at Florette, Sophie Taylor, said: “We know that while shoppers are feeling the continued impact of rising grocery costs, they still actively want to make healthy, nutritious choices for their families. Our new Florette Essentials range has been strategically developed to answer this exact need. By offering consumers to buy the brand at an everyday price point, we are proving that you can eat healthy at an everyday price. This drives footfall for our retail partners by stocking a trusted, high-quality brand at great value for the shopper.”