Fortitude Spirits Group has revealed a new bottle design across its Hawksbill Caribbean Spiced Rum range.
The rebrand marks a major milestone for the brand as it secures a major listing across 130 Booker depots.
The new bottle was designed to highlight the quality of Hawksbill Caribbean Spiced Rum and showcases each of its four rum variants: Island Spices, Pineapple Core, Mango Peel and brand new addition to the range, Banana Skin Caribbean Spiced Rum.
Moreover, the redesign shines a spotlight on Hawksbill’s commitment to the support of Hawksbill Sea Turtles.
The new bottles are made with 100% post-consumer recycled glass, plant-based inks and seals, as well as labels made from recycled sugarcane fibre and corks crafted with waste materials.
Additionally, the brand donates 10% of profits to sea turtle conversation projects in Barbados.
Hawkbill’s rum is made using fruit that would have otherwise gone to waste, helping the brand to further minimise its impact on the environment.
Each of the four rum flavours carry an RRP of £27 for a 70cl bottle.
No comments yet