Biscuit brand Lu has announced it’s expanding its indulgent biscuit portfolio in the UK with the launch of its Le Petit Chocolat Noir.
Building on the success of the brand’s Le Petit Chocolat, the new variant introduces a “sophisticated dark chocolate twist, perfectly designed to elevate indulgent and pampering moments for consumers,” Lu said.
The brand’s success since its UK launch in 2021 has been driven by its strong French credentials, premium positioning and ability to deliver indulgent moments that resonate with shoppers, it added.
Georgia Hartley, brand manager for Lu at Mondelēz International, said: “Lu Le Petit Chocolat Noir is a natural next step for the brand. Dark chocolate is synonymous with premium indulgence, and this launch allows us to build on the success of our number one product.
“We know our shoppers are looking for moments of indulgence and self-treating, and this new variant delivers a beautifully refined biscuit experience that stays true to LU’s French heritage.”
No comments yet