Supplier Mondelēz International is expanding its sugar confectionery range with three new flavours - Maynards Bassetts Tropical Fruit Mix, Sour Patch Kids Paradise Twist and Sour Patch Kids Peach.
The new additions “tap into consumer demand for more exotic candy flavours and are a great opportunity for retailers to appeal to a wider audience,” it said.
The new Maynards Bassetts Tropical Fruit Mix is an assortment of pineapple, mango, peac, and passionfruit flavours in tropical-themed shapes such as a turtle, fish, parrot, shell and starfish, and is available in £1 pricemarked pack (PMP) format.
The new Sour Patch Kids Paradise Twist and Sour Patch Kids Peach NPD follows the success of Sour Patch Kids Blue Raspberry and looks to drive new flavour excitement in the sugar confectionery category.
The addition of Paradise Twist and Peach to the Sour Patch Kids range are set to continue to support the brand’s growth while also recruiting new consumers to the category.
Available nationwide from July, the three new products come in a range of pack sizes and are ideal for seasonal displays, helping retailers attract new and existing shoppers with trusted brands and on-trend flavours.
Both Sour Patch Kids Paradise Twist and Peach will be available in a £1.25 PMP format.
Isabella Taylor, junior brand manager for candy at Mondelēz International, said: “Maynards Bassetts and Sour Patch Kids continue to bring excitement and innovation to the confectionery aisle through bold flavours, playful formats and products that meet evolving shopper needs.
“With shoppers increasingly looking for more adventurous taste experiences - particularly within fruity and sour candy - these launches tap directly into demand for exotic flavours while offering retailers trusted brands with strong growth momentum.
“These additions are designed to help retailers drive impulse purchases, recruit new shoppers into the category and create standout seasonal displays.”
The Tropical Fruit Mix will also be supported by Maynards Bassetts’ Set the Juice Loose campaign, which will run from early July until September.
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