Yogurt maker Yoplait has announced it is introducing its first ever Petits Filous Greek Style pouches.
Fortified with calcium and vitamin D and with only 5.4g of sugar per pouch, and available in two kid approved flavours, the pouches are designed to meet “the growing demand for nutritious, delicious on-the-go snacks,” Yoplait said.
Taste tested and approved by over 200 parents, Petits Filous Greek Style pouches come in Strawberry and Vanilla flavours in multipacks.
Ewa Moxham, UK marketing director at Yoplait, said: “Our new pouches deliver on everything that parents are asking for - health, taste, excitement and convenience.”
“Bringing the lowest in sugar fruit yoghurt pouch to parents is a real achievement for Yoplait and we’re confident it will tick the box for our loyal consumers but also appeal to new and lapsed consumers of kids yoghurt.”
Designed with convenience in mind, the pouches can be kept out of the fridge for up to eight hours, making them ideal for lunchboxes and on-the-go snacking.
The new launch will be supported by a six-figure marketing plan which includes a new creative entitled Mischief Made Squeezy, which will run across multiple touch points for parents and carers including digital, social, outdoor advertising, instore and video on demand.
With an affordable RRP of £3, eye-catching packaging and huge marketing support, the Petits Filous Greek Style pouches are a must-stock for retailers.
The pouches are also one of the few on the market to be made of Mono PP plastic (monolayer polypropylene) which from 2027 will be recycled curb side as part of household recycling streams.
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