Pringles is getting in on the micro trend with the launch of new Pringles Minis.
Available now, new Pringles Minis come in Original, Sour Cream & Onion and BBQ flavours, with six individual 20g multipack bags (rrp: £2.25) “perfectly sized for lunchboxes, desk drawers, handbags, glove compartments and every snacking situation imaginable”.
A team of food developers have spent more than four years perfecting the ultimate mini-Pringles chip, testing over 50 different versions and sizes to recreate the Pringles crunch in bite-sized form.
Beth Brushett, Pringles senior brand manager, said: “Mini products and bite-sized treats are having such a big cultural moment right now, so it felt like the perfect time to launch Pringles Minis. We’ve spent years perfecting a mini version of our iconic crisp that goes in a bag, making it the perfect addition to lunchboxes across the UK. We can’t wait to hear what Pringles fans think.’’
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