Ryvita has launched Ryvita Sticks, described as a flavour-led snacking innovation designed to “tap into growing consumer demand for healthier, great-tasting snacking options.”
With early retailer performance trading ahead of initial ROS expectations across all live grocers, the bagged snack range brings “bold, permissible snacking that packs a punch on taste” into savoury aisles, combining strong taste delivery with the lighter multigrain, baked-not-fried, source of fibre credentials expected from Ryvita.
Available in Salt & Vinegar and Sour Cream & Chive, the range offers a crunchy, moreish alternative to crisps, designed to unlock incremental everyday snacking occasions. Both packs are 125g and carry an RRP of £2.
In consumer testing, feedback consistently highlighted both flavour and the perceived healthier credentials, with early shoppers describing Ryvita new Sticks as “a healthier alternative to crisps,” “crunchy, healthy but full of flavour” and “a bit like a crisp but way better!”
Performance has strengthened week-on-week post-launch, with particularly strong uplift with in-store activation and couponing periods, ahead of major activation this month and into August.
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