The Lathams store in the village of Potter Heigham in Norfolk has been selected to take part in Cadbury’s Secret Santa campaign this year, giving shoppers the chance to secretly surprise someone who made their year brighter with a free chocolate bar.
With around 200 surprises to give away before 20 November, it’s the perfect opportunity to spread a little festive cheer, the store said.
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Store visitors simply find the Secret Santa poster, scan the QR code and nominate someone special to receive a free bar through the post. The sender stays completely anonymous and Lathams cover the chocolate and postage costs.
The store said it worked hard to be selected to host a Secret Santa of its own, bringing a campaign usually seen on high streets and at train stations “to the heart of the Norfolk Broads.”
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Nisha Collins, marketing manager at Lathams, said: “Christmas adverts are everywhere right now, but we wanted to give people something they can actually feel.
“Lathams has always been full of surprises, and this is our chance to help customers share one with someone they love and care for. A chocolate bar might be small, but knowing someone was thinking of you can make your whole week.
“We’re thrilled to have been selected and can’t wait to see the kindness flow out of Potter Heigham.”
New gifts are released at 9am each day while stocks last. Nominations must be made in store and entrants must be 18 or over. Recipients must have a UK address.
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