The Fed has joined forces with independent wholesaler Bestway for a new promotion that will “save its members hundreds of pounds while unlocking strong margin opportunities,” it said.
The new Bestway Voucher Book, containing 40 deals and offers across a range of leading products and Bestway’s own label lines, will be dropping through members’ letterboxes this month.
The vouchers cover a wide range of categories, including soft drinks, energy drinks, confectionery, snacks, grocery, ready to drink alcohol, spirits, wines, beers and vapes. Members can redeem them in Bestway’s 56 depots until 31 May. If all 40 vouchers are redeemed, members would save themselves up to £430.
The Fed’s national president, Hetal Patel (left), said: “The past few months have been extremely challenging for the convenience sector, with independent retailers facing unprecedented pressures from rising operating costs, red tape and soaring incidents of retail crime. During such difficult times, Fed members need all the help they can get.
“This is the first time we’ve worked with Bestway and I’m really excited and grateful to the wholesaler for providing these fantastic deals for our members, giving them the chance to both save money and make money.”
Bestway Wholesale MD, Dawood Pervez, added: “We’ve proudly supported independent retailers for over 50 years, so partnering with the Fed is a natural fit.
“Through this partnership, including initiatives such as our exclusive Bestway Voucher Book for Fed members, we’re providing retailers with access to strong value across a broad range of everyday categories.
“The programme will feature a mix of multi-buy, free-case and money-off promotions across key lines including soft drinks, energy drinks, confectionery, snacks, grocery and licensed products, alongside great value from our Best-in own label range.”
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