Accolade Wines has added Jam Shed Shiraz to its mini boxed wine portfolio.
The new release follows the launch of Mud House Sauvignon Blanc in mini box format and is widely available across grocery and retail channels.
A key benefit of boxed wine is that its freshness and quality is preserved for up to six weeks after opening, so consumers can savour the wine at their own pace or share with friends over multiple occasions.
Delivering a 26% overall size reduction and a 13.6% cardboard by weight reduction compared to Accolade’s previous 1.5L format, this innovation sets a new standard across the category, proving it’s possible to prioritise convenience and sustainability, without compromising on taste.
It features clear and functional messaging that both educates and engages consumers at the point of sale.
It includes on-pack distinct flavour cues, designed to enhance brand recognition and make it easier for shoppers to navigate.
Retailers can benefit from enhanced efficiency, with the design allowing for 12.7% more wine per pallet compared to Accolade’s previous 1.5L boxes.
The launch comes off the back of new research conducted by Accolade Wines, that has explored consumer’s evolving attitudes towards alternative wine packaging.
The research identifies significant barriers to broader adoption, including the generational divide in the acceptance and preference for alternative wine packaging. It also highlights the need for innovation in boxed wine design and messaging.
Lucy Ramsay head of portfolio and innovation and sustainability - Europe at Accolade Wines said: “With the festive season just around the corner, the launch of the Jam Shed Shiraz Mini Box couldn’t be timelier. It’s ideal for social, holiday gatherings, making it easy to share a delicious, quality wine with friends and family. Plus, its guaranteed freshness for up to six weeks after opening means that consumers can savour the taste of Christmas long after the festivities have ended.”
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