Baker Street, part of St Pierre Groupe, has announced a major product reformulation and brand refresh across its core rolls range.
The changes apply to Baker Street’s 6 Burger Buns, 6 Seeded Burger Buns, 6 Mega Seeded Burger Buns and 4 Hot Dog Rolls. Each product now features a cleaner ingredient list, resulting in simpler ingredients and improved overall quality.
Alongside the recipe improvements, Baker Street is introducing a brand refresh, designed to better communicate the evolution of the range. The updated packaging features a clean, modern look with a more everyday bakery aesthetic.
The reformulated range will roll out across retail, wholesale and convenience channels, offering buyers a stronger proposition that combines improved quality, clear on-pack messaging and continued strong shelf-life performance to support waste reduction and availability.
VP of Marketing at St Pierre Groupe Gill Riley, said: “We know shoppers are increasingly looking for products with simpler ingredients, without compromising on quality or convenience. This reformulation is about striking that balance – improving the recipes while maintaining a competitive shelf life that retailers and consumers value.
“The brand refresh brings this to life on pack, with a more natural and contemporary look that better reflects the quality of the product and how it fits into everyday occasions. Together, these changes mark an important step forward for Baker Street as we continue to evolve the brand in line with shopper expectations.”
No comments yet