Booker says it’s helping its independent retailers make the most of the autumn trading period with the launch of its Autumn 2025 new product development guide - which spotlights over 120 new lines and also includes 12 group exclusives.
The guide offers retailers the chance to capitalise on the latest consumer trends across key categories including impulse, grocery, alcohol and fresh lines - all designed to drive sales and footfall during the autumn months, it says.
Highlights include Jaffa Cakes’ new Yuzu Lemon and Hot Honey flavour, Fox’s Chocolatey Dubai Style Pistachio biscuits, the return of Bacardi Breezer, a seasonal Brewdog Reinbeer and more. There is also a Booker Group exclusive in the form of Jack Daniels Blackberry
Colm Johnson, retail managing director at Booker, said: “We’re excited to launch our Autumn 2025 NPD Guide, packed with new and exclusive lines that offer great opportunities for our retailers.
“With trends evolving quickly, our new products will help retailers meet customer demand and stand out this autumn with exceptional choice, value and innovation.”
Booker’s Autumn 2025 NPD Guide is available now to all Booker symbol group retailers.
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