Australian wine brand, Jam Shed, has launched a new on-pack promotion offering eligible shoppers a chance to win a share of £20,000.
The competition follows on from the success of last year’s Spin to Win, which received over 290,000 entries.
Live now and running until 30 November, the promotion will be available in stores including, Waitrose, Spar, Co-op, Nisa, One Stop, TJ Morris and more nationwide.
To participate, eligible shoppers simply scan the QR code found on the packaging neck flag, supporting POS materials, digital channels, or visit Jam Shed’s dedicated site and play for a chance to win.
Prizes include cash – with amounts of £50, £150, £250 and £5,000 up for grabs – as well as money-off coupons that consumers can redeem in store from now until 28 February 2026.
Alexandra Colson, head of customer marketing at Vinarchy, said: “With over 10,000 weekly entries for our last competition, it’s clear that on pack promotions with a gamification aspect are a hit with our consumers.
“The Jammy Drop is designed to recruit new shoppers into the brand while making sure the experience is as enjoyable as the wine itself for our loyal shoppers. We can’t wait to see the winners get their hands on some great prizes.”
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