Brioche Pasquier has introduced a new blueberry variant to its PITCH range (RRP: £1.85 for pack of six).
The launch will be supported with Spotify Audio advertising, and a digital out of home campaign on screens in proximity to stores where the new product is listed. In-store digital gondola end screens and shelf barkers will bring focus to the fixtures, and a summer on-pack campaign will run across the full PITCH range, with sampling and roadshows planned across the summer. The new blueberry flavour is free of preservatives, artificial colours and hydrogenated fats, plus is baked from natural products like fresh butter and eggs.
Retail sales manager Fabien Pasquier said: “Children absolutely love our PITCH products and enjoy them in a lunchbox, as a snack at home or on the go after school activities. We are sure that our new PITCH Blueberry is going to bring delight to school lunchboxes everywhere.”
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