Ahead of 2026’s summer of football, Mondelēz International has announced its newest consumer promotion for its Cadbury brand.
The new Win For Your Squad campaign offers shoppers the opportunity to win ‘money can’t buy’ experiences with some of the world’s biggest football stars – Ian Wright, Virgil van Dijk, Lauren James and Declan Rice.
Whether it’s gaming with Arsenal’s Declan Rice, a coaching session with Lauren James, bowling with Virgil van Dijk or a VIP watch along of a game with England football legend Ian Wright, winners can share their experience with friends and family.
In addition to these experiences, there is a suite of other prizes to be won, including matchday tickets for 2026/27 and lifestyle vouchers. The consumer promotion is live until 20 July 2026.
Shoppers can be in for a chance to win by purchasing any promotional pack across Mondelēz international’s sweet snacking range, and then scanning the QR code to enter the pack’s details.
Alongside the shopper promotion, retailers can also get involved and win for their teams. They have the opportunity to win £750 worth of vouchers with their team, as well as £200 of stock each.
To enter, retailers fill out a form on SnackDisplay.co.uk, Mondelēz International’s trade-facing website, explaining why they want to win a prize for their team. The retailer promotion is running until 31 July.
Charlotte Docker, junior brand manager for bitesize, at Mondelēz International, said: “Win For Your Squad is all about bringing people together through the power of sharing, especially during one of the biggest moments in the football calendar. We know shoppers are looking for ways to make those matchday moments even more special, and this campaign gives them the chance to win unforgettable experiences not just for themselves, but their friends and family too.
“By combining standout on-pack activation with a compelling prize pool and the support of some of football’s biggest names, we’re creating a strong reason for shoppers to engage in store. At the same time, we’re helping retailers reward their own teams, as well as drive excitement to increase footfall and unlock incremental sales.”
The campaign will be supported by a multi-channel media investment, including social, broadcast, digital and OOH support.
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