UK bakery Warburtons has announced a wave of product innovation, designed to “delight consumers and bring new excitement to the bakery aisle,” it said.
Building on 150 years of baking excellence, the family bakery brand is bringing brand new introductions to both its core and gluten-free ranges this month.
From elevating evening meals at home to meeting the demand for wider gluten-free options and more everyday family favourites, Warburtons said it had crafted these latest additions to recognise the dynamic shifts in consumer preferences and behaviours.
The new launches includes Brioche Hot Dog Rolls and Seeded Brioche Burger Buns, Gluten-Free Soft White Flatbreads, Original Farmhouse Loaf, Tiger Farmhouse Loaf and Super Seeded Farmhouse Loaf. In addition, there is a new 800g Seven Seeds Loaf.
Jonathan Warburton, chairman of Warburtons, said: “This year, we’re celebrating our heritage by looking forward, innovating to meet the changing tastes of consumers.
“We’re particularly excited to be entering new categories with our Brioche Rolls and Buns, as well as significantly enhancing our Gluten-Free range with more choice for every meal occasion.”
No comments yet