Coca-Cola Europacific Partners (CCEP) is set to sweeten Valentine’s Day sales with the launch of Dr Pepper Zero Sugar Cherry Crush.
The limited edition twist on Dr Pepper’s zero sugar variant will be available from 27 January in 330ml, 500ml, 2L and 8x330ml packs. Priced-marked 300ml and 500ml single packs will also be available.
The new cherry combination “that’s guaranteed to deliver results” will be supported by an integrated Valentine’s-themed marketing campaign.
This will include influencer partnerships, in-store sampling and experiential OOH advertising encouraging consumers to step into the Dr’s billboard-office for some romantic ‘advice’.
A playful new can design featuring roses front and centre is guaranteed to deliver maximum stand-out on shelf, especially over the Valentine’s Day period, said CCEP.
The 4-week period covering Valentine’s Day was worth £160 million to convenience retailers in 2024, up 3.2% year-on-year, and more than £3.4 million came from value sales of Dr Pepper.
According to Nielsen, cherry variants have delivered 55% of the value sales growth across colas over the past year.
Rob Yeomans vice-president, commercial development at Coca-Cola Europacific Partners GB said: “Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category. We’re really excited for fans to try the new cherry twist on our zero sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in store!”
Retailers can request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com.
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