Florette is bolstering its support for independent retailers with the launch of its first-ever Price Marked Packs (PMPs) range.
Two of the brand’s bestselling SKUs - Florette Crispy (90g) and Florette Mixed (125g) - will now feature a highly visible £1.25 RSP to communicate standout value and build shopper confidence.
Available now, the launch is designed to tap into heightened consumer price sensitivity.
The move forms part of a major marketing brand refresh, marking Florette’s biggest strategic pivot to date. Alongside a modernised logo and a striking packaging redesign, the overhaul introduces an innovation pipeline and a new overarching mission: “Crafted by Nature, Perfected by Florette.”
Brand manager at Florette, Sophie Taylor, said: “We are excited to introduce our first-ever PMPs to give shoppers absolute reassurance on value, while simultaneously supporting our convenience partners in driving their rate of sale. Clear on-pack pricing removes the barrier to purchase, helping shoppers navigate challenging economic times and making it easier than ever for them to confidently choose healthy, high-quality fresh produce.”
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