JTI adds three flavours to Nordic Spirit nicotine pouch range

JTI (Japan Tobacco International) UK has expanded its successful Nordic Spirit nicotine pouch range with the introduction of three new variants – Raspberry, Tropical Mix and Forest Berries.

Available now for independent retailers and symbol groups, the new variants feature a “quicker and stronger” flavour release, alongside increased moisture content. The packaging and pouch size has also been changed to be more convenient for the user.

Circana research found that nicotine pouch consumers are seeking a greater flavour choice, in particular berry and tropical flavours.

Portfolio brand manager at JTI UK, Bruce Terry, said: “Consumers in this space are seeking bolder flavour experiences and greater variety from nicotine pouches. That insight guided the development of our latest Nordic Spirit range, where we placed a strong emphasis on both intensity and diversity of flavours.

“With enhanced taste profiles and a more impactful sensory experience, our new variants are set to excite the category, creating a valuable opportunity for retailers to drive sales and maximise profitability.”