UNP Morrisons Daily 46683 High Wycombe085

Last Friday (9 May) saw the opening of a new Morrisons Daily store in High Wycombe.

Sunny and Vicky Singh, who have operated convenience stores for many years under various competitor brands, chose to join the Morrisons franchise network to “offer their customers a wide range of supermarket-quality products from a brand they know and trust,” Morrisons says.

The 3,000 sq.ft. is on the edge of an established residential community, with further housing developments currently under construction nearby, making it a perfect spot for all shopping needs.

The new Morrisons Daily replaces a Nisa store that closed in December, which left many local residents without a convenient place to shop. Chilled and fresh ranges will be available as well as an in-store bakery, food to go, barista-style coffee and a premium frozen offering.

Sunny, franchisee and co-owner, said: “We’ve been a part of this community for a long time and know how important it is for residents to have access to quality, affordable food close to home. Partnering with Morrisons means we can deliver exactly that, and the diverse range of products and services makes the store a real benefit to those nearby.”

Katharine Challinor, head of new business and independent franchise at Morrisons, said: “The store is a great example of how our franchise model can help bring much-needed retail services and great food back to local communities. We’re really pleased to be working with Sunny and Vicky on the launch of the new store and look forward to seeing the positive impact being quickly felt by customers.”

Read our news report on Morrisons’ plans to open a raft of its Daily stores here