Kerrygold is set to build upon its successful entry into cream cheeses with a new Kerrygold Cream Cheese with Garlic & Herb, alongside the securing of enhanced distribution.
The new variant will complement Kerrygold Cream Cheese - Natural, which launched in April.
The new packs blend rich cream from Irish grass-fed cows with garlic and herbs for a savoury twist, and is described as perfect for spreading, dipping or stirring into a range of dishes.
Both soft cheeses will be in Sainsburys and Tesco stores by next month, with further enhanced distribution helping drive “further growth in sales frequency and household penetration,” Kerrygold said.
Sales boost
Sales will be boosted further by a multi-platform campaign aligned with Kerrygold’s global Make It Gold campaign.
Activity will include ATL targeted digital advertising featuring a new Make it Gold advert, experiential activity led by brand ambassador and Irish chef, Lee Tiernan and extensive in-store shopper and promotional activity to convert awareness into purchase.
Commenting on the launch, Lucy Hay, Kerrygold UK’s senior brand manager, said: “The launch of Kerrygold Cream Cheese in the UK is proving to be a real success, attracting new shoppers into the category and contributing to its ongoing expansion. By leveraging Kerrygold’s values of naturalness, simplicity and demonstrable provenance, we believe we’re setting ‘the new Gold Standard in cream cheese’.”
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