KP Snacks has announced the return of its limited edition Christmas packaging for its premium crisp brand, Tyrrells, featuring brand new designs.
Available now, the festive packaging features across sharing bags of the top five Tyrrells flavours - Sea Salt & Black Pepper, Sea Salt & Cider Vinegar, Lightly Sea Salted, Sweet Chilli & Red Pepper and Mature Cheddar & Chive.
KP said Tyrrells is uniquely positioned to help retailers capitalise on premium sharing occasions, as consumers look to trade-up across the season. Featuring playful Christmas-themed packaging with its iconic Pathé characters, the range offers an elevated snacking experience “specifically designed to complement festive drinks and bring fun and flavour to social gatherings,” the brand said.
Eddie Commons, Tyrrells brand manager at KP Snacks, said: “Christmas is a key period where shoppers look for higher-quality options, and Tyrrells provides the perfect premium snack to encourage that seasonal trade-up. With our focus on exceptional taste, the festive packs offer an elevated snacking experience made for sharing.”
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