British spirits brand Whitebox Cocktails has announced it’s expanding its portfolio of full-strength classic cocktails with the launch of three ready to drink (RTD) cans from 2 November.
Blended and produced entirely in-house at its purpose-built facility, every cocktail “stays true to the original recipe, using the right spirits, ingredients and proportions to recreate the drink as it was intended to taste,” Whitebox said.
The Manhattan (RRP £5.50, 26.5% ABV) is a rich, spirit-forward combination of American whiskey, sweet vermouth and cocktail bitters. Then, the UK’s first canned White Russian (RRP £5.50, 20% ABV) introduces a creamy, coffee-led classic to the range, combining vodka, coffee liqueur and cream.
Completing the trio is the Whiskey Sour (RRP £5, 22% ABV), combining whiskey, lemon and cocktail bitters, it balances the richness of the spirit with bright citrus and a touch of sweetness.
Growing range
The three new cocktails join established favourites including the bestselling Pocket Negroni, Freezer Martini and Spicy Marg.
Ben Iravani, co-founder, said: “As Whitebox grows, we’re continuing to expand the range, but we’re very deliberate about what we add to it. The Manhattan, White Russian and Whiskey Sour are three very different classics, each bringing something new to the portfolio.
”The Manhattan alone has taken four years to bring to market because we wanted to source a whiskey that did the drink justice. That’s how we approach every new cocktail, by taking the time to get the ingredients, strength and balance right.”
Whitebox’s is available in independent wine and spirits retailers nationwide as well as in wholesalers CN Foods, Cotswold Fayre, Cress Co, HT Drinks and more.
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