Mars Wrigley is expanding its seasonal portfolio for Christmas 2026 with the launch of three new products.
Mars Wrigley is extending its Crispy M&M’s Santa range, with Crispy M&M’s Mini Santas, a small sharing bag of Santa-shaped pieces, alongside the original single ‘self-eat’ option.
It will also drive growth in the Selection Box segment, releasing The Snickers & Friends Selection Box. In a sub-category that skews toward female shoppers, the launch targets male gifters who are under-indexed in selection box formats. It is the first Snickers-led gifting proposition, aimed at recruiting male consumers rather than competing with its existing selection box offering.
Marking Mars Wrigley’s second entry point into everyday boxed confectionery, MALTESERS White Box is set to reach a different shopper: under-35s who over-index in white chocolate.
Steve Waters, seasonal senior brand manager at Mars Wrigley, said: “Christmas remains a calendar highlight for many, and consumers will invest in creating memorable occasions. Our launches have been designed to add excitement to the fixture, combining affordable indulgence with trusted flavours and formats to meet the needs of today’s value-conscious shoppers.
“All three launches will be backed with dedicated displays from early in the season, not just the final fortnight, for easy discovery and to inspire purchase.”
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