Three Takis flavours are to get new non-pricemarked packs

Snack brand Takis is expanding its UK range with the launch of 55g non-pricemarked packs (PMPs) across its Fuego, Intense Nacho, and Smokin’ BBQ flavours.

While the flavour experience remains consistent with the current line‑up, the 55g non‑PMP format provides “a strategic route to incremental distribution and new consumption occasions,” Takis said.

Particularly suited to meal deals and convenience retail, the extension enables retailers to position the snacks as an integral part of high‑value missions where PMPs can restrict ranging.

The new format also offers retailers stronger margin control and greater promotional flexibility, while delivering a premium, high‑impact snack that performs across multiple occasions.

Marta Valles Sanchez, marketing director for Takis Europe, said: “This extension enables Takis to reach consumers in more consumption occasions and channels. The new 55g non-PMP format gives retailers greater flexibility to offer the brand in meal deals and vending, while continuing to deliver the bold flavour experience Takis is known for.”