Mountain Dew is expanding its range with the launch of Mountain Dew Pitch Black, a new citrus grape-flavoured drink available exclusively through Booker from October, ahead of a national rollout from November 2026.
Available exclusively through Booker from October, Mountain Dew Pitch Black will launch in 500ml price-marked packs (PMPs) in cases of 12, before rolling out nationally from November 2026. POS support including a full barker, A4 poster, window vinyl and strut cut with bottle cut out will also be available for independent retailers to order through Carlsberg Britvic’s At Your Convenience. Digital assets will also be available, including a static till screen, Facebook post and Instagram post.
David Laidler, brand director of carbonates at Carlsberg Britvic said: “Mountain Dew is flying, with sales up over 11.5% year on year. Our bold new Pitch Black flavour innovation offers customers an opportunity to build on that momentum. With its bold taste, striking dark liquid and standout pack, it’s sure to grab shoppers’ attention.
“We’re confident Pitch Black will deliver strong sales by exciting fans, while bringing new consumers into the Mountain Dew brand.”
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