Müller and Myprotein expand high-protein range

Müller has expanded the range of protein heavy yogurts in association with Myprotein.

The latest additions include a ready-to-drink (RTD) protein shake and two high-protein yoghurts, The shake is available in Chocolate and Strawberry flavours, are low in fat and contain no added sugar.

The Müller x Myprotein Crunch yoghurts are meant for on-the-go consumption, and are Strawberry with Chocolate Granola and Vanilla with Chocolate Crunch Balls flavours. The 180g pots have an RRP of £1.89.

Richard Williams, CEO of Müller Yoghurt & Desserts, said: “Over the last year, we’ve been laser-focused on continuing to optimise our health and nutrition range, and the unique partnership launched with Myprotein last year has been key in this.

“We’ve driven further growth within the dairy protein category by appealing to health-conscious consumers with products which are tasty and credible. They continue the perfect pairing of Müller’s reputation for delicious tasting products and Myprotein’s sports nutrition expertise, allowing us to bring more consumers into the category and drive growth for the entire value chain”.

The new range launched this week, supported by a multi-million-pound campaign. A branded Müller x Myprotein van will also tour the UK for 10 weeks, distributing 100,000 product samples including sports competitions, tastings and samplings at London Underground stations.